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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Ad Tactics for Search Marketers

Facebook Ad Tactics for Search Marketers

March 20, 2011   |   Industry News
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad...
Visual Analytics

Visual Analytics: Conversion Juice for the Brain

March 20, 2011   |   Industry News
A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of Marin Software discuss the applications and tools for...
Hot Topics in PPC

Hot Topics in PPC

March 18, 2011   |   Industry News
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara...
Website Optimization Factors

Website Optimization Factors – Conversion Tips

March 18, 2011   |   Industry News
Never leave a webpage alone. There's always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX,...
Twitter Authority

Retweet Me – How to be a Twitter Authority

March 14, 2011   |   Getting Social, Industry News
Users are looking for authentic engagement and a captivating voice while using social media. By giving them the respectful, robust Twitter experience they’re looking for, you...
New Ad Features

Best Practices with Google’s New Ad Features

March 9, 2011   |   Industry News
This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords SiteLinks, local AdWords, product AdWords, comparison ads...
Mobile Search Ads

Mobile Search Ads

March 9, 2011   |   Industry News
Haven't done mobile search ads yet? You're missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has...
Google Place Pages

Google Place Pages: Why it is Important for you?

March 9, 2011   |   Industry News
Google dramatically expanded its collection of information about the real world with its introduction of Place Pages - a webpage for every place in the world - for businesses such...
Online Video Trending Tools

Online Video Trending Tools

February 7, 2011   |   Getting Social
iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to...
Social Media’s Impact

Social Media’s Impact on Search Engine Rankings

February 7, 2011   |   Getting Social
Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s...
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