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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Usability Testing

Usability Testing

Tim Ash spoke at SES Chicago and gave some tips on testing the usability of a website to be able to make appropriate changes in real...
Twitter: the Search Engine

Twitter: the Search Engine

October 14, 2010   |   Getting Social, Web Design and Promotion
Twitter search queries are up in number, making it not only a friendly social media channel, but a competitive search engine as...
Social Media and Real-Time Search

How Social Media and Real-Time Search Can Impact your SEO

August 26, 2010   |   Web Design and Promotion
Customers can now get even fresher suggestions to find the latest and most relevant content for their search. Getting real-time suggestions is part of Yahoo!'s latest...
Web Design at SES San Francisco

Eye Tracking Usability and Neuromarketing Research to Improve...

August 20, 2010   |   Web Design and Promotion
At SES San Francisco 2010, the "eye tracking usability and neuromarketing research" session was focused on improving your website layout and design to enhance visitors' online...
An Introduction to Remarketing

An Introduction to Remarketing

August 19, 2010   |   Speaking Our Minds
In this session of SES San Francisco, we learned the basics of the powerful tool of remarketing and the impact it has on advertisers’ overall...
Meaningful SEO Metrics

Meaningful SEO Metrics: Going Beyond the Numbers

August 19, 2010   |   Speaking Our Minds
In this session of SES San Francisco, we learned to move beyond the traditional ways of analyzing SEO, what metrics are over-rated and under-rated, and effective new tools for...
Supercharge your SEM Campaigns

10 Things to Supercharge your SEM Campaigns

August 19, 2010   |   Conversion Best Practices
From PPC to SEO to Social Media to landing page testing and optimization, this session gave users real, actionable tips, strategies and secrets to get more out of your online...
Short Tail vs. Long Tail links

Short Tail vs. Long Tail links: What should your strategy be?

August 19, 2010   |   Web Design and Promotion
Are you building quality trust worth links? Get tips from expert Jim Boykin with...
Deep Dive into Analytics

Deep Dive into Analytics: When Bounce Rate no Longer Floats your...

August 19, 2010   |   Web Design and Promotion
Matthew Bailey (Site Logic), Marty Weintraub (Aim clear) and Tami Dalley (ROI Labs) discussed the importance of using, understanding and analyzing web analytics data. No matter...
Real Time Search

Real Time Search and How to Optimize Your Site

August 17, 2010   |   Web Design and Promotion
Here are three easy steps on how a marketer can use real time search to influence their online optimization efforts: know what’s hot in the news, create relevant content and...
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