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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Social Media’s Impact

Social Media’s Impact on Search Engine Rankings

February 7, 2011   |   Getting Social
Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s...
New Google AdWords

New Google AdWords Report Shows ‘Free Clicks’

January 31, 2011   |   Web Design and Promotion
Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location...
AdWords Report

New Google AdWords Report Shows Click Type

January 17, 2011   |   Web Design and Promotion
Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just...
Compiling Negative Keywords

Google Introduces New AdWords Feature for Compiling Negative...

January 12, 2011   |   Web Design and Promotion
Google introduces a new AdWords feature that will allow users to compile negative keywords at the account level to implement across similar...
Keyword Ideas through Google Zeitgeist

Getting Keyword Ideas through Google Zeitgeist

January 6, 2011   |   Conversion Best Practices
Google Zeitgeist, a free online tool, provides insight into how the world searches, which helps advertisers find new keywords and ad ideas for clients around the world. The tool...
Reaching International Customers

Reaching International Customers Through...

December 8, 2010   |   Web Design and Promotion
On Monday, December 6th, Google launched Google Global Market Finder, a free online tool that helps advertisers find new markets to target in international countries. The tool...
Quality Becoming a Factor

Quality Becoming a Factor in Google Reviews

December 7, 2010   |   Web Design and Promotion
In response to a recent article published in the New York Times, Google has amended parts of its Google Places local search algorithm to take into account user experience and...
New Link Sharing Tool

New Link Sharing Tool – Bit.ly Bundles

November 23, 2010   |   Getting Social
Bit.ly, the popular URL shortener, has a new tool called bit.ly bundles, allowing users to share a collection of up to 100 links on Twitter, Facebook or via e-mail, with one...
New Study Reveals

New Study Reveals the Behavior and Expectations of Facebook...

November 22, 2010   |   Getting Social
A new study reveals that people who follow brands on Facebook are not only looking for special offers and promotions, but are likely to share those incentives with...
Paid Search on Facebook

Paid Search on Facebook

November 15, 2010   |   Web Design and Promotion
In this session of PubCon Las Vegas, Keith Posehn of Zorz spoke about how to best optimize Facebook PPC campaigns and landing...
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