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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Search Engine Results Pages

Search Engine Results Pages & Social Media Integration

September 21, 2011   |   Getting Social
Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is...
360-Degree Competitor Analysis

360-Degree Competitor Analysis – Top 5 Areas and 5 Tools

September 21, 2011   |   Web Design and Promotion
The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal...
Optimize QR Codes

How to Optimize QR Codes for Hotels

September 21, 2011   |   Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
The Power of Social Media

The Power of Social Media Near a Booking Engine

September 21, 2011   |   Getting Social
There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have...
Ways To Do Competitive Analysis

4 Ways To Do Competitive Analysis for Paid Search

September 21, 2011   |   Web Design and Promotion
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain...
Social Media Planning

5 Must-Haves for Social Media Planning

September 21, 2011   |   Getting Social
Social media has the potential to be a powerful online tool for your hotel, but it’s not something you jump into blindly. Your hotel’s reputation is on the line, so you’ll...
Ways to Optimize for Image Search

5 Ways to Optimize for Image Search

September 21, 2011   |   Web Design and Promotion
View tips on how to best optimize your images for search. Optimizing your websites images for search has become an important element of search engine optimization as more users...
Marketing Analysis ROI

Measuring Profit & ROI Across Channels

August 24, 2011   |   Digital Marketing Analytics
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
The Convergence of Search

The Convergence of Search, Social & Content Marketing

August 24, 2011   |   Getting Social
The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together?...
Anatomy of a conversion path

New Google Analytics Tool: Multi Channel Funnels

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....
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