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SES San Francisco: Semantic Search – Increase Engagement & Freshen Your Content with Schemas & CMSs

Jun 26, 2012   |   Speaking Our Minds
SES San Francisco

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Event: SES San Francisco 2012

Session: Semantic Search: Increase Engagement & Freshen Your Content with Schemas & CMSs

Date: Wednesday, August 15th 2012

Time:  2:45 PM – 3:45 PM

Moscone West
4th St & Howard St
San Francisco, CA

Topics Covered: 
Google is making a big move toward semantic search results. This timely session will explore:

  • The definition of semantic search and how semantic search affects site architecture and content.
  • Reasons to use schemas and the most useful ones to deploy.
  • Reasons to change the architecture of your site, and content strategy to deploy schemas and semantic search.
  • Key functionalities of today’s content management systems (CMSs).
  • A review of the top 10 most desired functions of CMSs including features that can help improve freshness and engagement.

You will walk away with a solid understanding of how and why to change your content, site architecture, and CMS strategy based on the latest search trends, semantic search, and schemas.

Benu Aggarwal, Founder & President, Milestone Internet Marketing

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