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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Post Click Conversion Performance

How to Increase the Post Click Conversion Performance

November 15, 2010   |   Web Design and Promotion
Channeling traffic to your website is just the first step of locking in new customers and conversions. John Ellis, George Aspland, Janet Driscoll Miller and Brian Massey tackled...
Large Scale PPC Campaigns

How to Effectively Manage Large Scale PPC Campaigns

November 15, 2010   |   Industry News, Web Design and Promotion
This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC...
Landing Page Optimization

The Best Tactics in Landing Page Optimization

November 15, 2010   |   Industry News
In this session of PubCon Las Vegas, Joanna Lord, Tim Ash, and Kate Morris provided some great tools and insight to help advertisers understand how to best optimize landing pages...
Hardcore PPC Tactics

Hardcore PPC Tactics

November 12, 2010   |   Web Design and Promotion
In the first session of PubCon Las Vegas we learned some advanced and not so obvious tactics to more efficiently manage and optimize our PPC...
Trends Impacting Online Search

Trends Impacting Online Search

November 12, 2010   |   Web Design and Promotion
We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike Grehan provide...
Solutions to In-House SEO

PubCon Session: Solutions to In-House SEO, PPC & Campaigns

November 11, 2010   |   Web Design and Promotion
The session “In-House SEO, PPC & Campaigns” offered tips on how best to build a team that can combine efforts to collaboratively reach marketing goals and optimize the website...
How to hire an SEO www.milestoneinternet.com Milestone Inc

How to Hire an SEO – Salaries, Types & Titles

November 11, 2010   |   SEO
The session “How to Hire an SEO – Salaries, Types, and Titles” helped show inside information to the SEO industry and the ideal SEO...
SEO Trends and Industry Update from Google www.milestoneinternet.com Milestone Inc

SEO Trends and Industry Update from Google

November 11, 2010   |   SEO
Matt Cutts, head of the webspam team at Google, gave a keynote speech at PubCon 2010 about what Google has been up to for the last year, where it is going, and quick tips everyone...
SMART Keyword Research

Conducting SMART Keyword Research

November 10, 2010   |   Conversion Best Practices
Everyone needs to know the ABC's of SMART keyword research and know how to take advantage of opportunities. You'll find that here along with a few helpful keyword research tools...
Google Boost Ads

Google Boost Ads – Local Business Advertising Placement

November 1, 2010   |   Web Design and Promotion
Google recently launched its new location-based ad feature named Google Boost. The location-based ad will show up in the sponsored links section. This product is currently in beta...
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