Metrics to Analyze and Optimize Mobile Paid Search Campaigns
June 28, 2012 |
Web Design and Promotion
It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right...
Are Your Social Media Efforts Working with Each Other?
June 28, 2012 |
Getting Social
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally...
Using Google Analytic Pivot Table to Track Average Ranking
June 28, 2012 |
Digital Marketing Analytics
There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic's Pivot Table, which you can use to track average...
Semantic Search and User Sentiment in Pay-Per-Click Ads
June 28, 2012 |
Web Design and Promotion
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create...
A Picture is Worth a Thousand [Dollars?] – Importance of...
June 28, 2012 |
Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...
SES San Francisco: Semantic Search – Increase Engagement...
June 26, 2012 |
Speaking Our Minds
Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content,...
Optimizing for Local Search – Interview with Mike...
June 8, 2012 |
Speaking Our Minds, Web Design and Promotion
At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest...
How to Leverage Summer Events to Generate Traffic and Revenue...
Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
Changed Your Hotel Name? How to Thoroughly Update Your Brand...
May 24, 2012 |
Hotel
Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a...
How Hoteliers Can Benefit from the Rise of QR Codes
May 24, 2012 |
Hotel, Web Design and Promotion
QR Codes for Hotels - Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are...