Usability Best Practices: How to Make Your Web Site Easy to Use...
January 12, 2021 |
Speaking Our Minds, Web Design and Promotion
Website usability is the act of ensuring a website is highly interactive, engaging, clean and easily used by all potential customers. The aim is to suitably develop a website that...
Schemas Positively Impact Visibility and SEO Performance
January 1, 2021 |
SEO
SEO visibility, non-brand share, and traffic increase materially with error-free advanced schemas vs. sites without schemas Rich media search results have replaced the traditional...
SEO Click Curves: Rich SEO Results Get 58 Clicks Per 100...
January 1, 2021 |
SEO
No-click searches are the minority of searches when rich media is present in the SERPs. The click curve has a significant influence on the traffic each site can get from organic...
Using AMP Increases Speed, Core Vitals, Rank, Traffic, and...
January 1, 2021 |
SEO
AMP will get your site ready for Google’s User Experience Update. Now more than ever is the time to implement AMP. With Google announcing the Core Web Vitals metric and its...
Top 10 Tips on Your Digital Marketing Roadmap to Success in 2022
January 1, 2021 |
Digital Marketing Ideas
Get your plan ready and set to go in 2022. Learn the top questions you should answer before you build out your digital marketing...
Local Marketing Guide & Framework: A 5-step guide for your...
December 30, 2020 |
Local Search
Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within...
Guide to FAQ Best Practices
December 29, 2020 |
Web Design and Promotion
Every search query is a question, so every search result listing should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google...
Guide to Pay-Per-Click Marketing, PPC & Paid Search...
December 29, 2020 |
Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
Top 5 Digital Metrics for Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn If you have some slow days toward the end of the year, take a look at your reporting...
Social Media Starfish
December 17, 2020 |
Getting Social
The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize...