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4 Social Media Strategies for the Holiday Season [Video]

Published: Oct 21, 2013



As the holiday season quickly approaches, you may be asking yourself, how do I promote my hotel during the holidays? Using social media, of course! The opportunities to capture the holiday traveler’s attention are nearly unlimited. In this video, we explore four strategies to engage and convert your social media audience this season, including design tips, promotion suggestions, and video concepts.

  1. Holiday-ify your profiles’ designs. Add a little flare to your profile icons and cover images to stay fresh for your audience.
  2. Create a holiday focused promotion or contest. Take advantage of Facebook’s recent relaxation of the promotion guidelines, or go all out and create an interactive custom application to build engagement and increase your social reach.
  3. Leverage repeat-posts with holiday themes. The holidays are a time for fun and impatience. Help build excitement (and repeat engagement) with a countdown of your own, rewarding users and encouraging them to share.
  4. Create holiday themed videos. Let your employees share their excitement and voice by shooting short clips of them giving thanks this season, and upload them to Vine or Instagram.

Whatever you decide to do, don’t be afraid to have fun. You can entertain and engage while building a qualified fan-base that will help your business will into the new year. Special thanks to social media rock star Leslie for coming up with these – and many other – killer ideas this holiday season!

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Contributed by:
Mike Supple, Director of Social Media
Brittany Bingham, Social Media Team Lead Manager
Leslie Perryman, Social Media Account Manager

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