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Milestone Blog

Digital Marketing Ideas


Are You Ready For Millennials and Wearables?

Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting...
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Facebook bans fan-gates

Facebook Bans Incentivizing Likes: No More Fan-Gated Social...

August 8, 2014   |   Digital Marketing Ideas, Getting Social, Hotel
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a...
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Redesigning Your Hotels Website

9 Key Elements To Consider When Redesigning Your Hotel Website

There's a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both...
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Responsive Hotel Website Design and SEO

What’s in your Google Hotel Finder Profile?

Leveraging your Google Hotel Finder profile can increase your hotel’s search visibility as well as drive more direct bookings. Learn how to audit your profile to ensure your...
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Award winning website design

New Site Design = Increased ROI [Case Study]

InterContinental Mark Hopkins San Francisco partnered with Milestone Internet Marketing for a new website design to drive web and mobile traffic for the property, and increase its...
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Yelp! I Need More PPC… [Video]

Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property....
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Generate Traffic and Revenue

How to Leverage Summer Events to Generate Traffic and Revenue...

Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
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6 Things to Look For When Analyzing your Competition

6 Things to Look For When Analyzing your Competition

March 25, 2012   |   Digital Marketing Ideas
Competitive Analysis - a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6...
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Tips for Increasing Guest Reviews

Tips for Increasing Guest Reviews for Your Hotel

March 23, 2012   |   Digital Marketing Ideas, Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
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Understand Search Intent

How Personas Help Understand Search Intent

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI....
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