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Generate Traffic and Revenue

How to Leverage Summer Events to Generate Traffic and Revenue...

Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
6 Things to Look For When Analyzing your Competition

6 Things to Look For When Analyzing your Competition

March 25, 2012   |   Digital Marketing Ideas
Competitive Analysis - a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6...
Tips for Increasing Guest Reviews

Tips for Increasing Guest Reviews for Your Hotel

March 23, 2012   |   Digital Marketing Ideas, Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
Understand Search Intent

How Personas Help Understand Search Intent

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI....
Local Business Listing Dos and Don'ts

Top 5 Dos and Don’ts for Local Business Listings

Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and...
How To Effectively Market PPC Ads

How To Effectively Market PPC Ads For The Holidays

Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important...
Top 10 Social Tips to Capitalize this Holiday Season

Top 10 Social Tips to Capitalize this Holiday Season

November 29, 2011   |   Digital Marketing Ideas, Getting Social
Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a...
Making the Most of Your PPC Budget

Making the Most of Your PPC Budget

Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end...
Google Places & Hotpot Optimization

Google Places & Hotpot Optimization

Dive deep into targeted tactics for Local Search optimization on Google. One in five search queries have a local intent. Make sure your website shows when they...
Social Media Webinar

Milestone Social Media Webinar: Top 10 Tips for Acquiring...

October 24, 2011   |   Digital Marketing Ideas, Speaking Our Minds
Milestone Internet Marketing is excited to announce our plan to host social media webinars on an ongoing basis! Our first social media webinar scheduled for mid-November is open...