Why Are Schemas Important for SEO?
April 5, 2023 |
SEO
One of the most overlooked SEO practices is the use of schemas to properly tag your website content. If you are looking for some practical advice on schemas, how they benefit your...
11 Hotel Promotion Ideas for Holidays in 2023
October 28, 2022 |
Hotel, Local Promotion
Holidays are a time when businesses and hospitality providers try to drive big crowds and capture their spending. With the pandemic mostly winding down, more people are venturing...
1440 Multiversity Team Wins HSMAI Hospitality Hero Award...
HSMAI has recognized the compassion and achievement of the 1440 team with a 2021 HSMAI Adrian Hospitality Hero...
Guide to Google Quality Score and How It Impacts Ad Rank –...
January 11, 2022 |
Paid Media
What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing...
Guide to Choosing the Perfect CMS
January 8, 2022 |
Web Design and Promotion
Your website and mobile presence are the most powerful channels for driving direct leads and traffic to your business. Selecting the right content management system (CMS) for your...
Guide to Managing Reviews and Building Business Reputation
January 6, 2022 |
Social
Brand reputation and the reviews left online play a critical role in an organization’s ability to grow. They influence not only the number of customers willing to buy a product...
Hotel Strategies to Increase Traffic and Revenue
December 22, 2021 |
Hotel
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Milestone has picked out some top proven strategies from its hotel strategy incubator...
Top Business, Digital Marketing, and SEO Trends
As we get ready to say goodbye and good riddance to 2021, we need to assess what kind of a year 2022 will be and where we need to focus to stay ahead. Milestone Research working...
6 Keys to Banking and Credit Union Marketing Success: Website,...
January 31, 2021 |
Banking
As a bank or credit union in the US, the past year has brought a raft of difficulties and disruption. It’s time to harness the new forms of online living that enable leads to...
Webinar Recap: Digital Marketing and Business Trends for 2021
January 29, 2021 |
Webinar, Webinar Recap
In this webinar Milestone experts, Anil Aggarwal and Erik Newton discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing to...
Schemas Positively Impact Visibility and SEO Performance
January 1, 2021 |
SEO
SEO visibility, non-brand share, and traffic increase materially with error-free advanced schemas vs. sites without schemas Rich media search results have replaced the traditional...
Top 5 Digital Metrics for Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn If you have some slow days toward the end of the year, take a look at your reporting...
Why Is SEO Important?
December 12, 2020 |
SEO
There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be...
Milestone Selected as a Most Influential Company by CIO Bulletin...
December 12, 2020 |
Business Growth, Industry News
Milestone has been selected as a Most Influential Company by CIO Bulletin for 2020. Milestone was recognized because they figured out and solved the top 5 most relevant and...
Webinar Recap: 2021 Business and Digital Marketing Trends
December 11, 2020 |
Industry News
Your roadmap to maximize opportunities with 2021 digital trends In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience...
Engage2020 Summary
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers...
Marriott’s What to Expect Content Builds Booking Confidence
September 29, 2020 |
Web Design and Promotion
Milestone is proud to be partnered with Marriott on how they are helping improve guest comfort and safety during their stay. This execution is born out of Milestone’s...
Webinar Recap: Hotel Budget Planning During a Pandemic for 2021
In this webinar, Milestone experts Tammie Carlisle and Keith Brophy discussed key trends impacting travel consumers and the opportunities which still exist for hotels. 2020 has...
Rich Media Insights from Milestone Research
Milestone uses a number of sources to interpret market changes and opportunities on behalf of the customers: deep analysis of data with Milestone Research, a strong network of...
Webinar Recap: Hospitality recovery with Chip Rogers – CEO,...
This webinar in partnership with AHLA was a great opportunity to understand the broader business impact of the pandemic, and how AHLA has been working with the federal government...
Google’s New Page Experience Update and Core Vitals
June 10, 2020 |
Google Update, Web Design and Promotion
Last week on the Google Webmaster Central Blog Google announced the introduction of a new page experience signal which will be used to rank web pages in the future. In addition to...
Google Hotel Ads to Offer Pay-Per-Stay Model
June 2, 2020 |
Hotel
Recently, Google announced updates to its metasearch advertising (also known as Google Hotel Ads). To support hotel recovery, Google updated its bidding options. Previously,...
Webinar Recap: Healthcare SEO during crisis and beyond
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth framework, including key priorities, case studies, and tactics for medium to large-scale...
Milestone Wins Big at HSMAI Adrian Awards
January 20, 2020 |
Award Winning
We're proud to announce that in 2019 Milestone won a total of 8 prestigious Adrian...
How Schemas Will Impact the Visibility of Your Website Content...
November 26, 2019 |
Voice Search
Following the BERT algorithm update by Google towards the end of October 2019, which they labelled as their biggest algorithm update in almost 5 years, the biggest question that...
Milestone’s Insights Schema Report Helps Improve Your Brand...
November 22, 2019 |
SEO
Implementing schema is a powerful way for businesses to build brand awareness online. Schemas give search engines context about the business and improves the chances of your...
The Importance of a Sitemap
November 12, 2019 |
Search Experience Optimization, SEO
The sitemap is part of technical SEO and an essential for the success of any search engine optimization campaign. The general rule to follow for an internal linking structure is...
Google October Updates: The BIG BERT update, and more from
November 11, 2019 |
Voice Search
This October, Google’s biggest update in probably 5 years – BERT, along with other core algorithm updates, stole the limelight. “Context” & “Accessibility” was...
How to Secure a Higher Ranking on Search Engines – Top 10...
October 25, 2019 |
SEO
Want to secure a higher ranking for your website on search engines? Here are Milestone’s latest tips that really get the job done! Nurture existing authority – If you...
ADA Applies to Website and Apps: How the Robles v. Domino’s...
October 23, 2019 |
Web Design and Promotion
In 2016, Guillermo Robles, who is visually impaired, filed a case against Domino’s Pizza alleging that the restaurant chain had violated the rules under the Americans with...