Overarching Key Takeaway from the Google I/O 2025 Keynote
May 20, 2025 |
Search Experience Optimization, SEO
The central announcement from Sundar Pichai and Liz Reid at today’s Google I/O 2025 keynote signals the most sweeping transformation of Google Search in its...
Trends in Local Marketing for 2023, Milestone Webinar Recap
Renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023 in a recent webinar. These...
US Hotels Eclipse 2019 Occupancy Rates
December 28, 2022 |
Hotel
In one important way, the US hotel industry has put the pandemic in the rearview mirror with mid-December room occupany at 54.5%, up 9% from the equivalent week in...
How to Track and Measure Schema Markup Impact
December 5, 2022 |
SEO
More than half of sites Milestone tested showed some schema markup. But as you talk to SEOs and read on the internet, people are not certain they can detect an impact. There are...
How to Scale Your Enterprise SEO with Schemas and FAQs
Drive value by enabling schemas and FAQs across your digital properties Schemas, FAQs, and entity search optimization strategies can significantly improve content visibility...
SEO-First CMS: What Are the Key Challenges?
Milestone founder and President Benu Aggarwal will be speaking on this topic at SMX Next on November 16. Get some pre-insight below and register free now. Over 90% of digital...
Milestone Sweeping the 2022 Search Awards Programs: US Search,...
October 19, 2022 |
Industry News
Last week Milestone won 2 Search Engine Land awards or Landys for Commerce and Local results with their customers Sun Outdoors and SpeedPro. The winning Search Engine Land...
What Is the Spatial Web and How Will Businesses Use It?
October 6, 2022 |
Web Design and Promotion
By Erik Newton, VP of Marketing at Milestone Inc. The spatial web is a digital environment that will start to blur the lines between the physical world and the digital world. The...
Understanding the Helpful Content Update. Are You and Your...
August 29, 2022 |
Google Update, SEO
By Erik Newton, VP of Marketing, Milestone Inc. If you are just asking yourself this question now, the answer may be no. If you have been using generic or curated content or using...
Is Your SEO Going Down?
August 29, 2022 |
SEO
By Erik Newton, VP of Marketing Read on to find out what may have happened to your traffic and what to do about it. Down and to the right in your analytics is the wrong way to...
21 Amazing SEO, Local, and Site Facts and Data You Need to Know
Milestone Inc. has compiled the following key stats and facts to help you make sense of your site and data and make better digital marketing decisions. These facts are taken from...
Guide to Organic and Paid Influencer Marketing
April 10, 2022 |
Getting Social
Have you ever made a purchase based on someone’s recommendation? You trusted them because they were an expert, a friend, or someone you admire. This is the power of...
Guide to LinkedIn Organic and Paid Marketing
April 6, 2022 |
Getting Social
LinkedIn is a valuable part of a company’s owned media strategy. The professional social network is one that will not only help generate leads but also provide an excellent way...
How to Staff and Structure a Successful Marketing Organization
April 4, 2022 |
Digital Marketing Ideas
Marketing focuses on 3 primary things: 1) customer acquisition, 2) customer engagement and renewal, and 3) employee acquisition and retention. All the marketing functions should...
2022: The Year of Hybrid Experience & What it Means for...
March 18, 2022 |
Business Growth, Speaking Our Minds
Hybrid experiences will be prevalent in 2022 for both employees and consumers, presenting incredible opportunities for growth for the businesses that master it. With hybrid...
How to Do an SEO Audit
March 16, 2022 |
SEO
An SEO audit will help you establish a baseline of performance from which to start analyzing and measuring. The very first step is to set up or gain access to Google Search...
Guide to Link Building and Authority Building
March 11, 2022 |
Web Design and Promotion
Google wants to make sure that the websites they offer to their customers answer their questions and fulfill their needs. They seek highly authoritative sites that demonstrate...
Breaking the Bias on International Women’s Day 2022
March 8, 2022 |
Company news
March 8th is celebrated as International Women’s Day 2022, and we are coming together to join this movement and imagine a world of possibilities. A world where we break biases...
Milestone Wins 6 Top Prizes at 2021 Adrian Awards
March 1, 2022 |
Award Winning
We’re proud to announce that in 2021 we won a total of 6 prestigious Adrian awards, including a President’s (Platinum) award, two gold awards, one silver, and one bronze...
Guide to Paid Media
January 15, 2022 |
Paid Media
Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose from and this guide will help you understand them...
Guide to Social Media Marketing
January 5, 2022 |
Getting Social
Recent trends in social media usage have evolved more than ever and it is evident that social media will be a driving force for people. So, whether it’s for...
Guide to Content Marketing
January 4, 2022 |
Content Marketing
Content marketing is a potent marketing technique for engaging audiences and generating sales. The important thing to remember is that every written element of a campaign can...
New Research Shows SERP Rich Media Features Vary by Industry
December 27, 2021 |
SEO
Rich media and rich results in the SERPs are significant entities and points of entry for discovery in the customer journey. Rich media usually take more effort to create, but...
Top Local SEO Strategies for 2023
December 25, 2021 |
Local Search
Think of the last time you made a search on Google for information on a service or a product. You typed out your query and the search engine delivered a local business result that...
Benu Aggarwal a Featured Speaker at SMX November 9th and 10th
Milestone founder and President Benu Aggarwal will lead a session on why Entity Search Is Your Competitive Advantage. She will be speaking with industry veterans Bill Hunt of Back...
Why FAQs Should Be An Integral Part of Your SEO Strategy
If FAQs are not yet an integral part of your marketing and SEO strategy, they need to be. When we say this, we get a common reaction, “Really? Are they really that effective?”...
Winning With Wedding Questions & Answers
August 20, 2021 |
FAQ Manager, Web Design and Promotion
One of our Florida hotel clients needed help getting more RFPs from wedding planners and couples. Knowing that FAQs are a highly visible search feature, we provided the client...
Growth Mindset Interview with Benu Aggarwal
August 20, 2021 |
About Us, Speaking Our Minds
Growth mindset Find out how the book Mindset by Carol Dweck has helped shape Founder & President of Milestone, Inc., Benu Aggarwal. We have control of our mindset. To have a...
Organic Search and Local Drive 69% of Digital Traffic
August 13, 2021 |
Digital Marketing Analytics, Digital Marketing Ideas, Local Promotion, Local Search, SEO
Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels...
Engage 2021: The Countdown to Digital Breakthrough
July 13, 2021 |
Web Design and Promotion
The industry-leading online marketer’s conference is right around the corner. On September 14 and 15, 2021 we will gather virtually with leading experts in SEO, content...