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Local + Social – The Future of Promotion: SES San Francisco

Event: SES San Francisco Session: Local + Social: The Future of Promotions Clearly two of the hottest categories in online marketing are local search and social. Find which data feed services work best for mass local listings online and on the mobile web plus which social networking features have the most effect on local marketing. [...]

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Chris Brogan: Tips on Social Media for Small Businesses

Chris Brogan, President of Human Business Works, takes a few minutes out of his busy schedule at PubCon 2010 in Las Vegas to discuss some tips for small businesses (with particular focus on the hotel and travel industry) when it comes to Social Media. From monitoring, to optimizing to the million dollar question: ROI. Interview by Benu Aggarwal, President and Founder of Milestone Internet Marketing.

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Facebook Gets Proactive with Places

Facebook Places Postcard (front)

Facebook is using snail mail as a way to alert small business owners of potential missed opportunities by not claiming and optimizing their Facebook Place pages.

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Reaching International Customers Through Pay-Per-Click-Advertising

New Google Global Market Finder Screenshot

On Monday, December 6th, Google launched Google Global Market Finder, a free online tool that helps advertisers find new markets to target in international countries. The tool also translates your keywords and then ranks each new market by opportunity by combining search volume, suggested bid price, and competition.

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Quality Becoming a Factor in Google Reviews

A visual example of how more reviews can influence ranking for the search query "coffee shops near Union Square"

In response to a recent article published in the New York Times, Google has amended parts of its Google Places local search algorithm to take into account user experience and satisfaction.

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Google and Bing: Social Media Has Direct Impact on Organic Search

Google and Bing finally answer some direct questions, shedding new light on exactly how the sharing of links on Twitter and Facebook impact social and organic search.

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Google AdWords Launches Display Ads on Google Image Search

Banner ad on Google Image search

Back in July, Google began allowing text ads, powered through the Google Display network, to appear in the Google Image search results. Now Google is expanding this offer to allow leaderboard banner ads to appear in the Search results pages.

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Tips on Developing and Promoting Hotels on the Internet