Is Your SEO Going Down?
August 29, 2022 |
SEO
By Erik Newton, VP of Marketing Read on to find out what may have happened to your traffic and what to do about it. Down and to the right in your analytics is the wrong way to...
21 Amazing SEO, Local, and Site Facts and Data You Need to Know
Milestone Inc. has compiled the following key stats and facts to help you make sense of your site and data and make better digital marketing decisions. These facts are taken from...
Introducing Milestone’s SEO Panel: Defining the Power of SEO
May 10, 2022 |
SEO
Did you know that 84%1 of searches are now discovery? This means that search engines like Google are becoming a source of information and solutions for users, and ensuring your...
Google Analytics 4: The Next Generation of Google Analytics
In July 2023, Google will end of life the current version of GA–Universal Analytics–and replace it with Google Analytics 4. Why you should migrate soon. Millions of...
Guide to Inbound Marketing
April 12, 2022 |
Digital Media Marketing, SEO
Inbound marketing is a methodology that focuses on drawing customers in, rather than pushing a company’s message out. Inbound marketing is about creating valuable content that...
How to Rank Higher with a Smart SEO Strategy
March 29, 2022 |
SEO
Being Proactive isn't enough. Brands need to constantly work on their SEO strategy throughout the year to promote their business, drive engagement, and stay on top of the updates...
How to Do an SEO Audit
March 16, 2022 |
SEO
An SEO audit will help you establish a baseline of performance from which to start analyzing and measuring. The very first step is to set up or gain access to Google Search...
10 Steps Towards Building Backlinks and Link Popularity
February 15, 2022 |
SEO
Backlinks and your linking strategy play an important role in technical SEO. These helpful links can give your rankings a boost. When multiple other sites that Google considers...
Top Digital Marketing Trends in 2022
Staying ahead of the trends in digital marketing in 2022 has many moving parts. From SEO to video to interactive content, the digital landscape is changing as new technologies,...
Top 10 Website Must-Haves for Hospitality
The days when a website was just a digital brochure are long gone; and as the technology to build and maintain websites evolve, the room for new ideas and practices keeps growing...
New Research Shows SERP Rich Media Features Vary by Industry
December 27, 2021 |
SEO
Rich media and rich results in the SERPs are significant entities and points of entry for discovery in the customer journey. Rich media usually take more effort to create, but...
3 Key Reasons to Add Social Media Links to Your Website
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you...
Top Business, Digital Marketing, and SEO Trends
As we get ready to say goodbye and good riddance to 2021, we need to assess what kind of a year 2022 will be and where we need to focus to stay ahead. Milestone Research working...
Milestone Inc. Joins Apple’s Trusted Data Network
As we continue to grow and expand our network in the local ecosystem to provide our clients with the most comprehensive suite of platforms to improve their overall digital...
Google Updates Q3: New Features and Updates, along with Better...
November 2, 2021 |
Local Search, SEO
Google, the premier search engine for the Internet, has released several updates to its services over the past quarter to continue its mission to “organize the world’s...
Why Entity-Led Growth Matters in 2022
October 22, 2021 |
SEO
Google’s algorithm updates have focused on the queries to enhancing the user experience from single queries to using conversational language. These...
Drive Your Content Strategy Using Entity Optimization
October 21, 2021 |
SEO
With over 2 trillion searches being carried out every year according to Google, you’d need to think of all the ways that can get your content above your competition on search....
Benu Aggarwal a Featured Speaker at SMX November 9th and 10th
Milestone founder and President Benu Aggarwal will lead a session on why Entity Search Is Your Competitive Advantage. She will be speaking with industry veterans Bill Hunt of Back...
Milestone Inc. Partners with Nextdoor – the Largest...
Making sure you are where your customers are is crucial to any business, and that’s why it’s important for any local business to have a robust local listing management system....
Why FAQs Should Be An Integral Part of Your SEO Strategy
If FAQs are not yet an integral part of your marketing and SEO strategy, they need to be. When we say this, we get a common reaction, “Really? Are they really that effective?”...
The Pandemic’s Impact on Travel Habits
Yes, we’re all very excited about the surge in travelers now. As of late July, we’re now seeing more people pass through TSA Checkpoints than we have since October 2020!...
Turn Your Website Into Your Hotel Concierge With FAQs
Answering questions for guests and search engines By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn The way modern travelers search...
Organic Search and Local Drive 69% of Digital Traffic
August 13, 2021 |
Digital Marketing Analytics, Digital Marketing Ideas, Local Promotion, Local Search, SEO
Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels...
Google Updates Q2: Page Experience Algorithm, GMB Updates, and...
As we do every quarter, we’re back with the latest updates from Google over the last quarter. In our last publish of Google Updates we covered the SMITH Algorithm (Passage...
Milestone FAQ Manager — Robust FAQ and Voice Platform
When Google rolled out BERT towards the end of 2019 and the latest SMITH algorithm at the start of 2021, the writing was on the wall, they had moved past indexing keywords, and...
Milestone Research Finds that the Average CTR Across Rich SERP...
The majority of traffic from rich results SERPs still goes to organic for free. Following SparkToro’s CEO and Cofounder, Rand Fishkin’s survey in which he claimed...
Universal Search and How Rich Media Content Increases SERP...
February 5, 2021 |
SEO
With the introduction of Google’s “Universal Search” back in May of 2007, brands have long become accustomed to the importance of optimizing a variety of different types of...
Google Introduces Subtopic Rankings, a New SEO Opportunity
January 18, 2021 |
SEO
Google has confirmed that they launched their new subtopic rankings for certain queries. Learn what they did and how to use...
Milestone Tech Round-Up 2020
Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that...
Schemas Positively Impact Visibility and SEO Performance
January 1, 2021 |
SEO
SEO visibility, non-brand share, and traffic increase materially with error-free advanced schemas vs. sites without schemas Rich media search results have replaced the traditional...