The Impact of Schemas on Your Digital Business
January 8, 2019 |
Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization, Web Design and Promotion
Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of...
Hospitality Digital Marketers Checklist
October 12, 2018 |
Digital Marketing Ideas
What are the top ten things hotel marketers need to focus on to get digital traffic and booking right? 1. Online Inventory Make sure you have sufficient inventory allocated for...
How Hotel Social Media Marketing Can Help Increase Facebook Fans...
This Facebook sweepstakes success story summarizes how Milestone helped an upscale, 4-star property in a prime market drive brand awareness and traffic to the hotel's...
Responsive Hotel Website Design and SEO Generates $300K in...
June 25, 2018 |
Digital Marketing Ideas, Hotel, Search Experience Optimization, Web Design and Promotion
Milestone's strategy includes developing technology driven, content optimized hotel websites following the latest search and social guidelines. Learn how Milestone helped Holiday...
Top 10 Digital Marketing Tips for the Summer
May 28, 2018 |
Digital Marketing Ideas
Top 10 ideas to help hotels increase their summer online bookings. This article focuses on creating summer packages and ideas for monitoring and improving your online...
10 Steps to Omnichannel Digital Marketing Success
Regardless of the size of your business, personalized strategic marketing programs have become a “must...
Why It’s Crucial for Businesses to Respond to Reviews
Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a...
6 Keys to Digital Marketing Success: Mobile, Content, User...
January 31, 2018 |
Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization
In this first section from our new eBook Mobile takes center stage. From mobile-first experiences to new technologies designed to provide a more interactive “applike”...
Milestone Boosts Website Conversions by 53% with Progressive Web...
Milestone's new Progressive Web App platform increases Black Friday bookings for leading...
Effective Email Marketing
June 4, 2017 |
Digital Marketing Ideas
Book rooms and build relationships Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users...
How to Use Facebook Contests to Drive Fans, Engagement, and...
May 24, 2017 |
Digital Marketing Ideas, Getting Social
Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals...
How to Increase Your Hotel’s Guest Reviews
March 27, 2017 |
Digital Marketing Ideas, Hotel
If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on...
How to Run an Effective Social Media Contest for Hotels: Hotel...
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt...
Top 5 Ways to Win Market Share & Generate High ROI from...
June 20, 2016 |
Digital Marketing Ideas
The mobile market is increasingly growing. How can you make sure you are not losing mobile market share? Learn our five strategies...
Twitter Video Bandwagon
Facebook is not the only social channel that jumped on the video wagon. Twitter announced, January 2015, a new video feature allowing users (People and Business pages) to capture...
Mobile and Millennials – Is Your Website Ready?
With the millennial generation having a greater impact on the travel industry, hoteliers need to tune their website design, structure and strategy to cater to this digitally savvy...
Marketing to the Millennial Generation
Millennials are an increasingly important market for hotel marketers and will shape the travel industry during the next few years. The travel industry, in particular, needs to...
Are You Ready For Millennials and Wearables?
June 11, 2015 |
Digital Marketing Ideas, Industry News, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting...
Facebook Bans Incentivizing Likes: No More Fan-Gated Social...
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a...
9 Key Elements To Consider When Redesigning Your Hotel Website
July 7, 2014 |
Digital Marketing Ideas, Hotel, Industry News, Search Experience Optimization, Web Design and Promotion
There's a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both...
What’s in your Google Hotel Finder Profile?
Leveraging your Google Hotel Finder profile can increase your hotel’s search visibility as well as drive more direct bookings. Learn how to audit your profile to ensure your...
New Site Design = Increased ROI [Case Study]
June 10, 2014 |
Digital Marketing Ideas, Web Design and Promotion
InterContinental Mark Hopkins San Francisco partnered with Milestone Internet Marketing for a new website design to drive web and mobile traffic for the property, and increase its...
Yelp! I Need More PPC… [Video]
September 17, 2013 |
Conversion Best Practices, Digital Marketing Ideas, Videos, Web Design and Promotion
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property....
How to Leverage Summer Events to Generate Traffic and Revenue...
Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
6 Things to Look For When Analyzing your Competition
March 25, 2012 |
Digital Marketing Ideas
Competitive Analysis - a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6...
Tips for Increasing Guest Reviews for Your Hotel
March 23, 2012 |
Digital Marketing Ideas, Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
How Personas Help Understand Search Intent
At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI....
Top 5 Dos and Don’ts for Local Business Listings
December 20, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and...
How To Effectively Market PPC Ads For The Holidays
December 20, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important...
Top 10 Social Tips to Capitalize this Holiday Season
November 29, 2011 |
Digital Marketing Ideas, Getting Social
Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a...