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If You Missed It: Google Webinar on Monetizing the Customer Journey Now On Demand

Published: May 18, 2017

 

Milestone and Google co-hosted a webinar titled Get the Most Bang for Your Buck out of the Customer Journey on Wednesday, May 17. The recorded webinar is now available on-demand for those that may not have had the opportunity to attend.

“Digital marketers are busy, we realize that, and the webinar was a huge success, filled with highly informative content and key takeaways,” said Milestone Vice President of Marketing, Walter Paliska. “We wanted to ensure anyone who was not able to attend has an opportunity to see the webinar at their own pace,” continued Mr. Paliska.

The Milestone/Google webinar focused on three key areas of the customer journey and how it relates to your business:

Micro-moments in the customer journey
The Google and Milestone teams discussed the customer journey and the micro-moments that are associated with hospitality consumers. They also shared critical data on consumer behavior as it related to travel, how consumers choose their hotel and their use of technology.

Strategic takeaways related to the moments
Milestone shared strategic insights at each of the micro-moments to help hoteliers put the micromoments
data within the context of marketing strategy and gave examples of some of the
techniques hoteliers could use to leverage the consumer customer journey.

Real-world examples
The webinar also provided the audience with an opportunity to learn how Milestone clients have benefited from strategies and technologies presented and how they were able to boost conversions, ROI and direct revenue by optimizing their spend in the customer journey.

Watch the webinar on-demand now
Milestone would like to invite those who could not attend to watch the complimentary webinar on demand here

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