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Web Design and Promotion

Short Tail vs. Long Tail links

Short Tail vs. Long Tail links: What should your strategy be?

August 19, 2010   |   Web Design and Promotion
Are you building quality trust worth links? Get tips from expert Jim Boykin with...
Deep Dive into Analytics

Deep Dive into Analytics: When Bounce Rate no Longer Floats your...

August 19, 2010   |   Web Design and Promotion
Matthew Bailey (Site Logic), Marty Weintraub (Aim clear) and Tami Dalley (ROI Labs) discussed the importance of using, understanding and analyzing web analytics data. No matter...
Real Time Search

Real Time Search and How to Optimize Your Site

August 17, 2010   |   Web Design and Promotion
Here are three easy steps on how a marketer can use real time search to influence their online optimization efforts: know what’s hot in the news, create relevant content and...
Sitelink Extension Feature

Google Introduces New Sitelink Extension Feature

August 17, 2010   |   Web Design and Promotion
Google has introduced a new Sitelinks feature which allows customers to further engage users on their websites by listing up to four links to click on an individual...
Deeper Into Your Analytics

Delving Deeper Into Your Analytics

Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to...
E-Mail Newsletter Blast

Tips & Tricks for a Successful E-Mail Newsletter Blast

June 16, 2010   |   Web Design and Promotion
Get the latest tips and tricks to make your next E-Mail Newsletter a success while keeping in line with the Best E-Mail Marketing...
Increase Traffic to New Domains

Build Relevance and Increase Traffic to New Domains

June 16, 2010   |   Web Design and Promotion
New hotel websites can compete against older existing domains by following a proven method with three easy steps....
PPC Site Links

PPC Site Links

June 3, 2010   |   Web Design and Promotion
Jazz up your PPC text ad by adding site links. By enabling site links in your PPC ad, you offer the user several options in your text ad – all of which will be hyperlinked to a...
Below-the-Fold Exclusion

Below-the-Fold Exclusion

March 18, 2010   |   Web Design and Promotion
PPC advertisers are constantly looking for new tools in order to make the most out of their efforts on the content network. Google recent launched a new tool which provides the...
Major Search Engines

Real Time Search and Major Search Engines

March 11, 2010   |   Web Design and Promotion
Real time search getting greater prominence as people seeking more real time results over traditional search. With more and more people getting hooked on twitter and facebook,...