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Large Scale PPC Campaigns

How to Effectively Manage Large Scale PPC Campaigns

November 15, 2010   |   Industry News, Web Design and Promotion
This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC...
Hardcore PPC Tactics

Hardcore PPC Tactics

November 12, 2010   |   Web Design and Promotion
In the first session of PubCon Las Vegas we learned some advanced and not so obvious tactics to more efficiently manage and optimize our PPC...
Trends Impacting Online Search

Trends Impacting Online Search

November 12, 2010   |   Web Design and Promotion
We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike Grehan provide...
Solutions to In-House SEO

PubCon Session: Solutions to In-House SEO, PPC & Campaigns

November 11, 2010   |   Web Design and Promotion
The session “In-House SEO, PPC & Campaigns” offered tips on how best to build a team that can combine efforts to collaboratively reach marketing goals and optimize the website...
Google Boost Ads

Google Boost Ads – Local Business Advertising Placement

November 1, 2010   |   Web Design and Promotion
Google recently launched its new location-based ad feature named Google Boost. The location-based ad will show up in the sponsored links section. This product is currently in beta...
Twitter: the Search Engine

Twitter: the Search Engine

October 14, 2010   |   Getting Social, Web Design and Promotion
Twitter search queries are up in number, making it not only a friendly social media channel, but a competitive search engine as...
Social Media and Real-Time Search

How Social Media and Real-Time Search Can Impact your SEO

August 26, 2010   |   Web Design and Promotion
Customers can now get even fresher suggestions to find the latest and most relevant content for their search. Getting real-time suggestions is part of Yahoo!'s latest...
Web Design at SES San Francisco

Eye Tracking Usability and Neuromarketing Research to Improve...

August 20, 2010   |   Web Design and Promotion
At SES San Francisco 2010, the "eye tracking usability and neuromarketing research" session was focused on improving your website layout and design to enhance visitors' online...
Short Tail vs. Long Tail links

Short Tail vs. Long Tail links: What should your strategy be?

August 19, 2010   |   Web Design and Promotion
Are you building quality trust worth links? Get tips from expert Jim Boykin with...
Deep Dive into Analytics

Deep Dive into Analytics: When Bounce Rate no Longer Floats your...

August 19, 2010   |   Web Design and Promotion
Matthew Bailey (Site Logic), Marty Weintraub (Aim clear) and Tami Dalley (ROI Labs) discussed the importance of using, understanding and analyzing web analytics data. No matter...