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Web Design and Promotion

Bid on Your Brand Name

Why You Should Bid on Your Brand Name

February 24, 2012   |   Web Design and Promotion
Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain...
Resolutions To Improve Your PPC’s Bottom Line

2012 Resolutions To Improve Your PPC’s Bottom Line

January 26, 2012   |   Web Design and Promotion
Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies...
Local Business Listing Dos and Don'ts

Top 5 Dos and Don’ts for Local Business Listings

Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and...
How To Effectively Market PPC Ads

How To Effectively Market PPC Ads For The Holidays

Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important...
Making the Most of Your PPC Budget

Making the Most of Your PPC Budget

Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end...
Every Webmaster Should Know About Code Installation

What Every Webmaster Should Know About Code Installation

November 10, 2011   |   Web Design and Promotion
This PubCon 2011 session focused on security issues that most sites are prone to and what can web developers and web masters do to protect their site against these security...
SEO and Information Architecture

SEO and Information Architecture

November 10, 2011   |   Web Design and Promotion
This session talked about different elements you need to keep in mind when architecting your web site so that your site is search and user friendly. Architecting a web site that...
Building a social media strategy

Building a social media strategy

November 9, 2011   |   Web Design and Promotion
A walkthrough of big and micro goal development, strategies, tactics before launching a social campaign. What are some of the major metrics we need to measure to performance....
Smart Organic Keyword Research

Smart Organic Keyword Research and Selection

November 9, 2011   |   Web Design and Promotion
Keywords remain an integral part of any SEO campaign. Without the correct keyword focus, even the best optimized content and links may not lead to success. Improve your rankings...
Google Places & Hotpot Optimization

Google Places & Hotpot Optimization

Dive deep into targeted tactics for Local Search optimization on Google. One in five search queries have a local intent. Make sure your website shows when they...