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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Resolutions To Improve Your PPC’s Bottom Line

2012 Resolutions To Improve Your PPC’s Bottom Line

January 26, 2012   |   Web Design and Promotion
Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies...
Leaving Online Hotel Reviews

How to Combat Fake Reviews While Managing Online Reputation

December 27, 2011   |   Getting Social
The importance of online reputation management continues to grow, and those not actively working to monitor their online reputations are doing themselves a disservice. Here are...
Local Business Listing Dos and Don'ts

Top 5 Dos and Don’ts for Local Business Listings

Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and...
How To Effectively Market PPC Ads

How To Effectively Market PPC Ads For The Holidays

Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important...
5 Proactive Ways to Manage Your Online Reputation

5 Proactive Ways to Manage Your Online Reputation

December 20, 2011   |   Getting Social
Online reputation can be determined by what people are saying about your business and how your business is perceived online. Understanding your online reputation, as well as ways...
QR Code scanning trends

Watch Out QR Codes, Here Comes NFC

November 30, 2011   |   Getting Social
Adoption of QR codes picked up dramatically in 2011 as compared to 2010. As with all technology, there is always something new on the horizon, and Near Field Communication (NFC)...
Hotel Online Reputation Management

Importance of Social Media Tracking and Online Reputation...

November 29, 2011   |   Getting Social
Hotels, Social Media, and Online Reputation Management - this article focuses on several points why hotels and brands should (now more than ever) pay attention to social media,...
Top 10 Social Tips to Capitalize this Holiday Season

Top 10 Social Tips to Capitalize this Holiday Season

November 29, 2011   |   Digital Marketing Ideas, Getting Social
Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a...
Six Ways to Encourage Online Reviews

6 Ways to Increase Online Reviews for Hotels

November 29, 2011   |   Hotel
Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving...
Making the Most of Your PPC Budget

Making the Most of Your PPC Budget

Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end...
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