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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Semantic Search and User Sentiment

Semantic Search and User Sentiment in Pay-Per-Click Ads

June 28, 2012   |   Web Design and Promotion
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create...
Importance of Imagery in Travel

A Picture is Worth a Thousand [Dollars?] – Importance of...

June 28, 2012   |   Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...
SES San Francisco

SES San Francisco: Semantic Search – Increase Engagement...

June 26, 2012   |   Speaking Our Minds
Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content,...
Mike Blumenthal Interview

Optimizing for Local Search – Interview with Mike...

At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest...
Generate Traffic and Revenue

How to Leverage Summer Events to Generate Traffic and Revenue...

Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
Update Your Brand Online

Changed Your Hotel Name? How to Thoroughly Update Your Brand...

May 24, 2012   |   Hotel
Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a...
Rise of QR Codes

How Hoteliers Can Benefit from the Rise of QR Codes

May 24, 2012   |   Hotel, Web Design and Promotion
QR Codes for Hotels - Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are...
PPC Keywords

Learn How Your PPC Keywords Compare to Your Competitors

May 24, 2012   |   Web Design and Promotion
It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality...
Facebook Ad Performance

5 Tips for Better Facebook Ad Performance

May 24, 2012   |   Web Design and Promotion
Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven...
Maximizing PPC ROI Using Negative Keywords

How To Maximize Your PPC Budget: Use Negative Keywords

April 24, 2012   |   Web Design and Promotion
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the...
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