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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Event Promotion

Event Promotion through Paid Search

October 24, 2011   |   Web Design and Promotion
Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies...
Google Display Advertising

Top 5 Best Practices for Google Display Advertising

October 24, 2011   |   Web Design and Promotion
Display ads lead the way in driving aided brand awareness and purchase intent. Display ads allow marketers and agencies to bring their ideas and brands to life through greater...
Best Practices for Optimizing PPC

Top 10 Best Practices for Optimizing PPC Campaigns

October 24, 2011   |   Web Design and Promotion
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena....
Social Media’s Impact On Search Today

Social Media’s Impact On Search Today

October 24, 2011   |   Getting Social
Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in...
Search Engine Results Pages

Search Engine Results Pages & Social Media Integration

September 21, 2011   |   Getting Social
Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is...
360-Degree Competitor Analysis

360-Degree Competitor Analysis – Top 5 Areas and 5 Tools

September 21, 2011   |   Web Design and Promotion
The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal...
Optimize QR Codes

How to Optimize QR Codes for Hotels

September 21, 2011   |   Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
The Power of Social Media

The Power of Social Media Near a Booking Engine

September 21, 2011   |   Getting Social
There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have...
Ways To Do Competitive Analysis

4 Ways To Do Competitive Analysis for Paid Search

September 21, 2011   |   Web Design and Promotion
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain...
Social Media Planning

5 Must-Haves for Social Media Planning

September 21, 2011   |   Getting Social
Social media has the potential to be a powerful online tool for your hotel, but it’s not something you jump into blindly. Your hotel’s reputation is on the line, so you’ll...
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