Google Boost Ads – Local Business Advertising Placement
November 1, 2010 |
Web Design and Promotion
Google recently launched its new location-based ad feature named Google Boost. The location-based ad will show up in the sponsored links section. This product is currently in beta...
Usability Testing
October 26, 2010 |
Conversion Best Practices, Speaking Our Minds
Tim Ash spoke at SES Chicago and gave some tips on testing the usability of a website to be able to make appropriate changes in real...
Twitter: the Search Engine
October 14, 2010 |
Getting Social, Web Design and Promotion
Twitter search queries are up in number, making it not only a friendly social media channel, but a competitive search engine as...
How Social Media and Real-Time Search Can Impact your SEO
August 26, 2010 |
Web Design and Promotion
Customers can now get even fresher suggestions to find the latest and most relevant content for their search. Getting real-time suggestions is part of Yahoo!'s latest...
Eye Tracking Usability and Neuromarketing Research to Improve...
August 20, 2010 |
Web Design and Promotion
At SES San Francisco 2010, the "eye tracking usability and neuromarketing research" session was focused on improving your website layout and design to enhance visitors' online...
An Introduction to Remarketing
August 19, 2010 |
Speaking Our Minds
In this session of SES San Francisco, we learned the basics of the powerful tool of remarketing and the impact it has on advertisers’ overall...
Meaningful SEO Metrics: Going Beyond the Numbers
August 19, 2010 |
Speaking Our Minds
In this session of SES San Francisco, we learned to move beyond the traditional ways of analyzing SEO, what metrics are over-rated and under-rated, and effective new tools for...
10 Things to Supercharge your SEM Campaigns
August 19, 2010 |
Conversion Best Practices
From PPC to SEO to Social Media to landing page testing and optimization, this session gave users real, actionable tips, strategies and secrets to get more out of your online...
Short Tail vs. Long Tail links: What should your strategy be?
August 19, 2010 |
Web Design and Promotion
Are you building quality trust worth links? Get tips from expert Jim Boykin with...
Deep Dive into Analytics: When Bounce Rate no Longer Floats your...
August 19, 2010 |
Web Design and Promotion
Matthew Bailey (Site Logic), Marty Weintraub (Aim clear) and Tami Dalley (ROI Labs) discussed the importance of using, understanding and analyzing web analytics data. No matter...
Real Time Search and How to Optimize Your Site
August 17, 2010 |
Web Design and Promotion
Here are three easy steps on how a marketer can use real time search to influence their online optimization efforts: know what’s hot in the news, create relevant content and...
Google Introduces New Sitelink Extension Feature
August 17, 2010 |
Web Design and Promotion
Google has introduced a new Sitelinks feature which allows customers to further engage users on their websites by listing up to four links to click on an individual...
Gain and Maintain Visibility with Your Search Marketing
July 13, 2010 |
Speaking Our Minds
Milestone's President, Benu Aggarwal, will speak at the upcoming Search Engine Strategies Conference in San Francisco and will discuss search engine and social media marketing...
Delving Deeper Into Your Analytics
Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to...
Tips & Tricks for a Successful E-Mail Newsletter Blast
June 16, 2010 |
Web Design and Promotion
Get the latest tips and tricks to make your next E-Mail Newsletter a success while keeping in line with the Best E-Mail Marketing...
Build Relevance and Increase Traffic to New Domains
June 16, 2010 |
Web Design and Promotion
New hotel websites can compete against older existing domains by following a proven method with three easy steps....
Are You Ready for Mobile?
June 16, 2010 |
Getting Social
iPhones have revolutionized mobile web surf¬ing and continue to drive more consumers to use mobile devices for browsing the Internet. As more and more consumers depend on mobile...
PPC Site Links
June 3, 2010 |
Web Design and Promotion
Jazz up your PPC text ad by adding site links. By enabling site links in your PPC ad, you offer the user several options in your text ad – all of which will be hyperlinked to a...
Below-the-Fold Exclusion
March 18, 2010 |
Web Design and Promotion
PPC advertisers are constantly looking for new tools in order to make the most out of their efforts on the content network. Google recent launched a new tool which provides the...
Speed – Google’s New Ranking Factor
March 16, 2010 |
SEO
Webmasters who want to keep on top of algorithmic changes affecting Google’s SERP ranking will be interested to know that the speed of websites, or download time, will now be...
Real Time Search and Major Search Engines
March 11, 2010 |
Web Design and Promotion
Real time search getting greater prominence as people seeking more real time results over traditional search. With more and more people getting hooked on twitter and facebook,...
Search Meet Display; Display Meet Search
March 11, 2010 |
Web Design and Promotion
Which strategy provides the ROI – organic or PPC? The answer: neither. To obtain the best ROI, you must do both. Having an integrative online marketing strategy can provide you...
SEO Keyword Research: Beyond the Ordinary
March 11, 2010 |
SEO
At SMX West 2010 this year, the session “Keyword Research: Beyond the Ordinary” offered insights on latest tricks and tips to maximize your traffic through SEO / PPC keyword...
90 Day SEM Fitness Plan
March 5, 2010 |
Paid Media, Web Design and Promotion
At SMX West Conference in Santa Clara, Stoney de Geyter, Kayden Kelly, Matt McGee, Matt Van Wagner gave various seo tips, plan and strategies which can help small business...
The Latest Google Ad Formats in Paid Search
March 5, 2010 |
Web Design and Promotion
In this SMX West session, Nicholas Fox, Cory Nielson and David Szetela shed light upon new Google ad formats such as video ads, sitelinks, local paid ads, and product ads....
Paid Search Bullseye! Reaching and Closing Your Ultimate
March 5, 2010 |
Web Design and Promotion
Marketing 101 tells us that the most effective marketing campaigns are the ones targeted to specific market segments. For Internet marketing, that means doing keyword research,...
Most Effective Strategies for Social Media Marketing on Twitter...
February 25, 2010 |
Web Design and Promotion
Which social media marketing strategies actually work? Learn about some of the most effective marketing strategies for Facebook & Twitter....
Enhance Local Listings By Claiming Your Business
December 9, 2009 |
Web Design and Promotion
The most effective strategy to dominate the top of SERP’s is by claiming your own business listing. Google and other search engines position local results at the top of the...
Understanding the Complex Social Marketing Playing Field
November 25, 2009 |
Web Design and Promotion
This great session at PubCon 2009 delved into the complexities of social media marketing, with some useful strategies on how to navigate the social media world....
The Best Tactics in Landing Page Optimization
November 23, 2009 |
Web Design and Promotion
Learn about some of the best tactics in landing page optimization, brought to us by the experts at Pubcon 2009. Build the best landing page to make the biggest ROI on your paid...