Local Marketing Guide & Framework: A 5-step guide for your...
December 30, 2020 |
Local Search
Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within...
Guide to FAQ Best Practices
December 29, 2020 |
Web Design and Promotion
Every search query is a question, so every search result listing should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google...
Guide to Pay-Per-Click Marketing, PPC & Paid Search...
December 29, 2020 |
Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
Top 5 Digital Metrics for Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn If you have some slow days toward the end of the year, take a look at your reporting...
Social Media Starfish
December 17, 2020 |
Getting Social
The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize...
How Milestone Sees Hotels and Businesses Recovering from Current...
December 15, 2020 |
Hotel
By Anil Aggarwal, CEO and Dev Kurbur, SVP Customer Success Milestone Inc’s perspective on what the recovery looks like continues to evolve. We are collecting data,...
Why Is SEO Important?
December 12, 2020 |
SEO
There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be...
Milestone Selected as a Most Influential Company by CIO Bulletin...
December 12, 2020 |
Business Growth, Industry News
Milestone has been selected as a Most Influential Company by CIO Bulletin for 2020. Milestone was recognized because they figured out and solved the top 5 most relevant and...
Webinar Recap: 2021 Business and Digital Marketing Trends
December 11, 2020 |
Industry News
Your roadmap to maximize opportunities with 2021 digital trends In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience...
Guide to Video Marketing: Driving Engagement Across Industries
Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing...