Social Media’s Impact On Search Today
October 24, 2011 |
Getting Social
Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in...
Search Engine Results Pages & Social Media Integration
September 21, 2011 |
Getting Social
Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is...
360-Degree Competitor Analysis – Top 5 Areas and 5 Tools
September 21, 2011 |
Web Design and Promotion
The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal...
How to Optimize QR Codes for Hotels
September 21, 2011 |
Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
The Power of Social Media Near a Booking Engine
September 21, 2011 |
Getting Social
There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have...
4 Ways To Do Competitive Analysis for Paid Search
September 21, 2011 |
Web Design and Promotion
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain...
5 Must-Haves for Social Media Planning
September 21, 2011 |
Getting Social
Social media has the potential to be a powerful online tool for your hotel, but it’s not something you jump into blindly. Your hotel’s reputation is on the line, so you’ll...
5 Ways to Optimize for Image Search
September 21, 2011 |
Web Design and Promotion
View tips on how to best optimize your images for search. Optimizing your websites images for search has become an important element of search engine optimization as more users...
Measuring Profit & ROI Across Channels
August 24, 2011 |
Digital Marketing Analytics
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
The Convergence of Search, Social & Content Marketing
August 24, 2011 |
Getting Social
The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together?...
New Google Analytics Tool: Multi Channel Funnels
July 8, 2011 |
Digital Marketing Analytics, Getting Social
A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....
Sustainable SEO – 3 Key Factors for Success
Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for...
Discover How Engaged Your Competitors are in Social Media
July 7, 2011 |
Getting Social, Speaking Our Minds
Following these ideas and performing some simple competitive analysis can show you how effectively your competitors are using social media channels, where you stand out in the...
Combining Social Media and Websites to Drive Fans &...
July 7, 2011 |
Getting Social
A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to...
Social Media: Integrating Multi-Channel Marketing –...
June 23, 2011 |
Speaking Our Minds
Milestone CEO joins panel of industry experts at The Lodging Conference to discuss cutting-edge internet marketing strategies and top social media channels for maximizing room...
10 Ways to Improve Google Local Ranking
June 7, 2011 |
Web Design and Promotion
anking locally is much more critical with the evolvement of local listings across the web such as Google Places, Bing BBP, Yahoo local, and the various social media channels....
Social Media – the New Customer Service Department
June 7, 2011 |
Getting Social
In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a...
How to Socialize Your Networks
June 6, 2011 |
Getting Social
Establishing different themes in your social network can give you a competitive edge in email marketing. To gain customer attention, showing your personality through socializing...
How to Measure Success of Your Social Media Campaign
April 29, 2011 |
Digital Marketing Analytics, Getting Social
In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...
How to increase Likes, Fans and Followers
April 26, 2011 |
Getting Social
Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a...
Facebook & Twitter: The new Paradigm of SEO
April 26, 2011 |
Getting Social, Web Design and Promotion
Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are...
Focus on Conversions and Not Clicks
April 26, 2011 |
Web Design and Promotion
Conversion is more important than clicks when drawing conclusions about the paid search...
Checklist for a Quality Link
April 26, 2011 |
Web Design and Promotion
Link building can have a strong and positive effect on search engine optimization efforts. As algorithms for the major search engines change, it's important to stay on top of the...
Utilizing Technology to Leverage Consumer Behavior Trends...
April 7, 2011 |
Speaking Our Minds
Milestone joins panel of experts at the upcoming BITAC™ Tech & Operations 2011 to be held in Fajardo Puerto Rico. The session will discuss major social media trends in...
Social Media Optimization and Online Reputation Management...
March 29, 2011 |
Speaking Our Minds
Hear Milestone speak at the 2011 Mountain Travel Symposium about the importance of Social Media Optimization and Online Reputation Management. Milestone will demonstrate eBuzz...
Google Panda Update: Quality Content is more Important than Ever
March 23, 2011 |
Conversion Best Practices, Industry News
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
Mobile Paid Search – Don’t Wait!
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Facebook PPC Campaigns
Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
Making Search More Social
March 22, 2011 |
Getting Social, Industry News
Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user's friends have on...
Search Engines Announce Structured Data, Schemas, Rich Snippets,...
March 22, 2011 |
Industry News, SEO
Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and...