Webinar Recap: 2019 State of Local Search & How to Get Your...
April 18, 2019 |
Local Search, Webinar
Our April. 17 webinar covered the best strategies that location-based businesses (hotels, restaurants, banks, retailers, etc.) can implement in 2019, to bring customers into...
What’s Missing From Your Content Management System? (Part 2)
April 9, 2019 |
Conversion Best Practices
here in part 2 we take a look at the features that amplify your reach, Integration capabilities, and enterprise friendly CMS features....
What’s Missing From Your Content Management System? (Part 1)
April 2, 2019 |
Conversion Best Practices
You rely on your website to bring in leads and traffic from search engines. But do you have the right content management system (CMS) to create the world-class digital marketing...
Why Is Facebook Important? Market Effectively on Facebook.
March 17, 2019 |
Getting Social
With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June...
Key reasons why businesses should have a Mobile presence.
March 16, 2019 |
Getting Social
Mobile internet usage is growing 30% every year; here are some critical reasons why hotels should have a mobile website in...
5 Techniques to Boost Your Website Conversions
March 13, 2019 |
Conversion Best Practices
Unlike branding, PR, social media and advertising; website conversion rate directly impacts the amount of revenue a hotel or resort generates. Here's how you can maximize on...
NFC: In the Hotel Industry, Next Comes VR, AR, and Metaverse
March 13, 2019 |
Hotel, Web Design and Promotion
With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service...
9 Key Elements for Benchmarking Your Hotel’s SEO Performance
March 6, 2019 |
Hotel, Search Experience Optimization
In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve...
Faster Is Better – How To Improve Your Website Speed with...
February 23, 2019 |
SEO
In November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow...
Social Media Trends Impacting Your Hotel
February 20, 2019 |
Hotel
Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital...
5 Reasons ADA Conformance Matters in Hotel Website Design
February 6, 2019 |
Hotel, Search Experience Optimization
Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website....
Web Design Best Practices and Trends for Hotels
January 30, 2019 |
Hotel, Web Design and Promotion
Web design is not a form of art, but a solution to a business problem, albeit with a bit of creative touch and artsy flavor....
How to Use Keywords for Hotel SEO and Digital Marketing
Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO...
The Future of Your Mobile Site Is Progressive Web AMP (PWA +
January 15, 2019 |
Conversion Best Practices
WA + AMP offers an enhanced way of experiencing the web without the need for creating and installing a...
The Impact of Schemas on Your Digital Business
January 8, 2019 |
Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization, Web Design and Promotion
Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of...
Hotel Digital Marketing Manager’s Wish List for Next Year
December 14, 2018 |
Hotel, Web Design and Promotion
What Digital Marketing Technologies are you implementing for your Hotel this year? We've created a list of the top 10 technologies that will impact how you prepare your budget for...
How to Use Local Events to Increase Organic Traffic and SEO...
December 12, 2018 |
SEO
local events create an opportunity for your business, they bring potential new customers to your area. Here's a strategy that will help you get the most benefit from...
Top 10 Digital Marketing Strategies to Generate Hotel Bookings
November 28, 2018 |
Hotel
Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals....
Introduction to Flickr
November 24, 2018 |
Industry News
Photo sharing is a segment within social media that allows users to upload and share digital images with other people online. Flickr is recognized among the top photo management...
Facebook Advertising, Taking Over Google Ads?
November 23, 2018 |
Getting Social, Industry News
Is Facebook capable of competing with Google in regards to advertising for businesses? Facebook retargeting may have you allocating more money to this social platform....
Top 6 reasons your site needs Accelerated Mobile Pages (AMP)
November 6, 2018 |
Conversion Best Practices, Web Design and Promotion
AMP is one of the best ways to deliver faster content to users today and here are the top reasons to leverage AMP pages for your...
Measuring The Success (ROI) of Your Hotel Search Engine
October 25, 2018 |
Hotel
One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative,...
Webinar Recap: Introducing the New Milestone Presence Cloud
In the webinar we showed off a demo of our new Milestone Presence Cloud platform. If you missed out, you can click the button below to see the...
What Matters in CMS for Voice Search?
October 18, 2018 |
Conversion Best Practices, Search Experience Optimization
Voice is the future of search, but is your CMS going to be able to cut...
Hospitality Digital Marketers Checklist
October 12, 2018 |
Digital Marketing Ideas
What are the top ten things hotel marketers need to focus on to get digital traffic and booking right? 1. Online Inventory Make sure you have sufficient inventory allocated for...
9 Steps to Generate More Online Bookings and Revenue for Your...
September 22, 2018 |
Hotel
Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your...
Turn Your Hotel Website Into An Online Concierge Using FAQs
September 22, 2018 |
Hotel
Take advantage of the new #1 spot with the direct answer box. Have your website digitally answer questions traditionally reserved for the concierge....
How Hotel Social Media Marketing Can Help Increase Facebook Fans...
This Facebook sweepstakes success story summarizes how Milestone helped an upscale, 4-star property in a prime market drive brand awareness and traffic to the hotel's...
Online Video Search Optimization
September 12, 2018 |
Getting Social
One of the best ways to promote your business online, take up huge amounts of real estate on Google's first page, and achieve your goals! Online Video is one of the fastest...
How to Write Winning Title Tags for SEO
September 5, 2018 |
Industry News
Title tags are a critical element in Search Engine Optimization. The following are among our recommendations for utilizing them as effectively as...