Google Hummingbird Algorithm Update Delivers Answers to
October 16, 2013 | Industry News
For the last couple of weeks, Google's Hummingbird update was what everyone was talking about. Still, there was a lot of confusion about how Hummingbird changed the search. There...
HSMAI Names Milestone Internet Marketing’s CEO as One of Top...
January 28, 2013 | Industry News
The award recognizes the “best of the best” in the hospitality, travel and tourism industries and celebrates the sales, marketing, and revenue management leaders and...
Milestone Internet Marketing, Inc. Named Among Business...
October 16, 2012 | Industry News
Milestone thanks customers, partners, and employees for helping the company get listed on Business Journal's 2012 list of "Top Fast Private Companies in Silicon...
Google Improves Global Ad Extensions and Targeting
October 1, 2012 | Industry News, Web Design and Promotion
Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other...
Milestone Wins Prestigious Awards for Outstanding Website Design...
April 24, 2012 | Industry News
Milestone Internet Marketing has received top honors from this year’s Internet Advertising Competition (IAC) Awards, capturing four awards for outstanding website design,...
Google rolls out semantic understanding to search results
March 20, 2012 | Industry News
A recent article in the Wall Street Journal announced Google’s new “semantic search”, which will better assess the context of search queries and provide more relevant...
Sustainable SEO – 3 Key Factors for Success
Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for...
Google Panda Update: Quality Content is more Important than Ever
March 23, 2011 | Conversion Best Practices, Industry News
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
Mobile Paid Search – Don’t Wait!
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Making Search More Social
March 22, 2011 | Getting Social, Industry News
Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user's friends have on...
Search Engines Announce Structured Data, Schemas, Rich Snippets,...
March 22, 2011 | Industry News, SEO
Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and...
Social Signals
March 22, 2011 | Getting Social, Industry News
Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the...
Facebook Ad Tactics for Search Marketers
March 20, 2011 | Industry News
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad...
Visual Analytics: Conversion Juice for the Brain
March 20, 2011 | Industry News
A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of Marin Software discuss the applications and tools for...
Hot Topics in PPC
March 18, 2011 | Industry News
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara...
Website Optimization Factors – Conversion Tips
March 18, 2011 | Industry News
Never leave a webpage alone. There's always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX,...
Retweet Me – How to be a Twitter Authority
March 14, 2011 | Getting Social, Industry News
Users are looking for authentic engagement and a captivating voice while using social media. By giving them the respectful, robust Twitter experience they’re looking for, you...
Best Practices with Google’s New Ad Features
March 9, 2011 | Industry News
This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords SiteLinks, local AdWords, product AdWords, comparison ads...
Mobile Search Ads
March 9, 2011 | Industry News
Haven't done mobile search ads yet? You're missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has...
Google Place Pages: Why it is Important for you?
March 9, 2011 | Industry News
Google dramatically expanded its collection of information about the real world with its introduction of Place Pages - a webpage for every place in the world - for businesses such...
How to Effectively Manage Large Scale PPC Campaigns
November 15, 2010 | Industry News, Web Design and Promotion
This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC...
The Best Tactics in Landing Page Optimization
November 15, 2010 | Industry News
In this session of PubCon Las Vegas, Joanna Lord, Tim Ash, and Kate Morris provided some great tools and insight to help advertisers understand how to best optimize landing pages...
Delving Deeper Into Your Analytics
Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to...
Multifaceted Search
March 11, 2008 | Industry News
Maximize your internet real estate by including videos and a separate video sitemap to your website! Google announces their Google Site Map Generator tool. Now, via Google...
Milestone Becomes Corporate Friend of Cornell Center for...
September 21, 2007 | Industry News
Milestone is pleased to announce that we have become a Corporate Friend of the Cornell Center for Hospitality Research. A unit of the Cornell School of Hotel Administration, The...