Skip to main content
Menu
SEO Hotel Paid Media Web Design and Promotion Local Search
Milestone Blog

Industry News

Sustainable SEO

Sustainable SEO – 3 Key Factors for Success

Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for...
Google Panda

Google Panda Update: Quality Content is more Important than Ever

March 23, 2011   |   Conversion Best Practices, Industry News
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
Mobile Paid Search

Mobile Paid Search – Don’t Wait!

It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Making Search More Social

Making Search More Social

March 22, 2011   |   Getting Social, Industry News
Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user's friends have on...
Rich Snippets and Micro formats

Search Engines Announce Structured Data, Schemas, Rich Snippets,...

March 22, 2011   |   Industry News, SEO
Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and...
Social Signals

Social Signals

March 22, 2011   |   Getting Social, Industry News
Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the...
Ad Tactics for Search Marketers

Facebook Ad Tactics for Search Marketers

March 20, 2011   |   Industry News
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad...
Visual Analytics

Visual Analytics: Conversion Juice for the Brain

March 20, 2011   |   Industry News
A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of Marin Software discuss the applications and tools for...
Hot Topics in PPC

Hot Topics in PPC

March 18, 2011   |   Industry News
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara...
Website Optimization Factors

Website Optimization Factors – Conversion Tips

March 18, 2011   |   Industry News
Never leave a webpage alone. There's always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX,...