How to Rank Higher with a Smart SEO Strategy
March 29, 2022 |
SEO
Being Proactive isn't enough. Brands need to constantly work on their SEO strategy throughout the year to promote their business, drive engagement, and stay on top of the updates...
10 Steps Towards Building Backlinks and Link Popularity
February 15, 2022 |
SEO
Backlinks and your linking strategy play an important role in technical SEO. These helpful links can give your rankings a boost. When multiple other sites that Google considers...
6 Secrets to Top Converting Websites
January 11, 2022 |
Conversion Best Practices
How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should...
Guide to YouTube Optimization and YouTube SEO
Employing a specific YouTube and video strategy to drive your business success during 2022 will be key to ensuring your customer relationship will sustain and grow throughout...
3 Key Reasons to Add Social Media Links to Your Website
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you...
Guide to Video Marketing: Driving Engagement Across Industries
Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing...
Google Has Rolled Out the December 2020 Core Algorithm Update
December 8, 2020 |
SEO
While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO...
7 Steps to Accelerate Your Digital Transformation
The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital...
Changes to BERT and Google Search Results: How You Can Prepare
October 21, 2020 |
Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...
Seizing Opportunities with the Core Vitals Update
October 8, 2020 |
SEO
When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more...
Understanding the Core Vitals Update
October 8, 2020 |
SEO
Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will not go live until early 2021, the search engine...
12 Must-Haves to Ensure a Successful Digital Marketing Presence
September 17, 2020 |
Digital Marketing Ideas
For businesses to get on the right foot in 2020 with their digital marketing strategy, Milestone Inc. in association with Search Engine Journal conducted a webinar on ‘digital...
PDFs and Images May Be ADA Non-Compliant, Creating Risk of...
September 5, 2020 |
ADA, Web Design and Promotion
Milestone monitors and manages all aspects of website content and performance for its customers and the community, and compliance with federal standards and laws is an important...
Covid Hotel CRG Reopening and Recovery Playbook
In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address the rapidly changing conditions...
AMP Improves Core Vitals and SEO Performance
With Google announcing the Core Web Vitals metric and its Experience Update, which focuses on user experience, some commentators speculated about the future interest in AMP....
What Your Business Needs to Take Care of To Be ADA Lawsuit-Free
February 12, 2020 |
Web Design and Promotion
The Americans with Disabilities Act (ADA) has been a hot topic for some time now, but over the past couple of years, it has gained a lot of traction, precisely because of the...
Effective Use of Email Marketing Campaigns for Hotels
November 16, 2019 |
Hotel
Hotels and other businesses can benefit immensely from the effective use of email marketing campaigns because it’s fast, direct, cost-effective, and builds one-to-one...
Online Searchable Videos – Why Hoteliers Should Care
November 12, 2019 |
Hotel
The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking...
Milestone White Paper: Why Your Website Needs Schemas
June 20, 2019 |
Whitepapers
Schemas are easy to implement, and they’re an instant SEO win. What are you waiting for? Great search engine organic results can make-or-break your business. So why is it...
Impact of Duplicate Content on Rank and Traffic
May 28, 2019 |
SEO
While often a common mistake, duplicate content can harm your online reputation and visibility within the...
Faster Is Better – How To Improve Your Website Speed with...
February 23, 2019 |
SEO
In November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow...
5 Reasons ADA Conformance Matters in Hotel Website Design
February 6, 2019 |
Hotel, Search Experience Optimization
Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website....
How to Use Keywords for Hotel SEO and Digital Marketing
Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO...
Hotel Digital Marketing Manager’s Wish List for Next Year
December 14, 2018 |
Hotel, Web Design and Promotion
What Digital Marketing Technologies are you implementing for your Hotel this year? We've created a list of the top 10 technologies that will impact how you prepare your budget for...
How to Use Local Events to Increase Organic Traffic and SEO...
December 12, 2018 |
SEO
local events create an opportunity for your business, they bring potential new customers to your area. Here's a strategy that will help you get the most benefit from...
9 Steps to Generate More Online Bookings and Revenue for Your...
September 22, 2018 |
Hotel
Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your...
How to Write Winning Title Tags for SEO
September 5, 2018 |
Industry News
Title tags are a critical element in Search Engine Optimization. The following are among our recommendations for utilizing them as effectively as...
HTML5 – How SEO-Friendly Is It? How to Drive SEO Success
March 22, 2018 |
SEO
HTML5 continues to evolve as the next web standard for site content and functionality morphing out of today’s 10+ year old HTML4.01. HTML5 has numerous technical enhancements...
Image Search and SEO Optimization
March 11, 2018 |
SEO
View and understand the keywords, meta tags, and description usage of a competitor's webpage. This new SEO meta tags add on tool can help you fully understand why top ranking...
Domain Name Best Practices
July 27, 2017 |
Web Design and Promotion
When choosing an online strategy for your business, the first step is selecting a domain name. Choose only one domain name for one business! Theoretically business owners want...