Holiday Season Is Here: Drive Search Visibility with Google...
November 26, 2022 | Web Design and Promotion
As we get into the hustle of the holiday season, making your Google Business profile (formely Google My Business or GMB) data accurate and relevant should be your focus to make it...
Top 10 Digital Marketing Initiatives for Increasing Hotel
August 7, 2021 | Hotel, Web Design and Promotion
Top ten eCommerce promotion ideas, channels, and strategies recommend to hoteliers in 2011. Tips and insights based on careful trends analysis of search engines and channels that...
How Milestone Sees Hotels and Businesses Recovering from Current...
December 15, 2020 | Hotel
By Anil Aggarwal, CEO and Dev Kurbur, SVP Customer Success Milestone Inc’s perspective on what the recovery looks like continues to evolve. We are collecting data,...
Building Your Hotel’s Digital Presence with Google My Business
Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor...
COVID-19: Ensuring a Safe Stay in a Hotel After Reopening. Tips...
June 16, 2020 | Hotel
With the daily COVID-19 cases and deaths witnessing a steady decline in much of the US as in mid-June 2020. A majority of these states have already allowed businesses to reopen in...
New York City Hotel Occupancy Rises to 47.6% and Hotel Occupancy...
June 5, 2020 | Hotel
The realdeal.com has put together an encouraging summary of the 25 US hotel markets that have occupancy rates above 40%. This is the seventh straight week of occupancy rate gains...
Weddings During a Pandemic
June 3, 2020 | Hotel, Industry News
Challenges can be the mother of invention, and the covid pandemic has made large in-person gatherings impossible. But, people still want to and need to get married and want to...
Top 10 Digital Marketing Must-Dos for Hotels
May 26, 2020 | Digital Marketing Ideas, Hotel
Define Your Online Marketing Strategy If you want to secure your share of the lucrative online marketplace, think about all the steps you will take to target Leisure, Corporate,...
10 Ideas to Improve Booking Performance During the Crisis
March 12, 2020 | Digital Marketing Ideas, Hotel
Intel’s Andy Grove had a lot to say about how to react to downturns and setbacks. Here are just a few of his insights and maxims: The first rule is that economic downturns...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 | Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
Top 10 Questions Hotels Should Ask Your Digital Marketing
August 6, 2019 | Hotel
To help make sure hotels are doing everything possible to gain market share on competitors, Milestone has put together a list of the top ten questions to ask hotel internet...
Google Doorway Pages vs. Independent Hotel Websites –...
There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been...
NFC: In the Hotel Industry, Next Comes VR, AR, and Metaverse
March 13, 2019 | Hotel, Web Design and Promotion
With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service...
9 Key Elements for Benchmarking Your Hotel’s SEO Performance
March 6, 2019 | Hotel, Search Experience Optimization
In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve...
Finding The Right Hospitality Website Design Agency
February 11, 2017 | Speaking Our Minds, Web Design and Promotion
Finding the right hospitality website design agency is crucial to your hotel's online business success. Here are a few things to check when researching who to partner...
Penguin 3.0 Finally Arrives, Is it Time to Change your Hotel...
Milestone Internet Marketing explains the latest Google algorithm, Penguin 3.0, and how it relates to the hotel marketing industry. The algorithm aides companies that follow the...
What’s in your Google Hotel Finder Profile?
Leveraging your Google Hotel Finder profile can increase your hotel’s search visibility as well as drive more direct bookings. Learn how to audit your profile to ensure your...
How to Leverage Summer Events to Generate Traffic and Revenue...
Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
Changed Your Hotel Name? How to Thoroughly Update Your Brand...
May 24, 2012 | Hotel
Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a...
How Hoteliers Can Benefit from the Rise of QR Codes
May 24, 2012 | Hotel, Web Design and Promotion
QR Codes for Hotels - Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are...
Tips for Increasing Guest Reviews for Your Hotel
March 23, 2012 | Digital Marketing Ideas, Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
Leveraging Social Media For Your Hotel
February 28, 2012 | Getting Social, Hotel
The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social...
6 Ways to Increase Online Reviews for Hotels
November 29, 2011 | Hotel
Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving...
How to Optimize QR Codes for Hotels
September 21, 2011 | Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
Guide to Hotel Photography, Visual Search, and SEO
August 6, 2009 | Hotel
It is critical to feature the right images on hotel websites. The purpose is to convey the experience, to show the value offered within the hotel’s premises. Choosing the right...
Top Items to Check Before Making Your Site Live
June 8, 2009 | Web Design and Promotion
The overall performance of your website is dependent on several key factors. These elements are important for search engines, site visitors, and the impact on overall conversion...