Tag Cloud - pay_per_click_(PPC)

Google has introduced a new tool that brings social connections to pay-per-click (PPC) campaigns. In our case study, we show how activating the extension can improve an ad’s relevancy and how our clients increased their performance an average of 61%-170%.

About 12 hours ago by Jonas Pauliukonis   No Comments

Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies clearly demonstrating the potential in revamping a pay-per-click campaign for 2012.

About 9 days ago by Jonas Pauliukonis   No Comments

Cyber Monday is traditionally an event dominated by retail stores hoping to score big holiday sales, but hoteliers are beginning to take advantage of this extravaganza in the past few years. In conjunction with these great deals, hotels have begun more actively utilizing various channels including Pay-Per-Click to maximize deal advertising reach and promotion. In our case study we have seen a 68% increase in revenue while running this Cyber Monday deal.

About 46 days ago by Amanda Brinkerhoff   No Comments

Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important to tailor your PPC ads to satisfy this deal-hunting market, and ensure a win/win situation for all.

About 46 days ago by Milestone Internet Marketing   No Comments

Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies when, why, and how you should run an event adgroup through your paid search campaign.

About 103 days ago by Amanda Brinkerhoff   No Comments

Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena. Each year, more advertisers continue to try their hand at PPC as more and more business owners realize the advantages of paid search exposure.

About 103 days ago by Jonas Pauliukonis   No Comments

PPC provides an excellent opportunity for hotels looking to take advantage of the holiday season by running highly targeted short term campaigns that can be setup in minutes.

About 103 days ago by David Addison   No Comments