This Google sponsored session at the Search Engine Strategies 2009 conference in San Jose revealed some of the latest updates on the new Adwords interface, Website Optimizer, and Google Analytics. They gave some great time saving tips and tricks for these three tools, and ideas on how to use them to improve your website and overall ROI.

Pay-per-click (PPC) advertising is a statistical, methodical but beneficial marketing means that provides many unique features that SEO cannot offer. Use the following blog as an introductory summary of the main points of PPC advertising.

Every page of every website ought to be optimized. However, you might find a landing page within your site you felt was fully optimized, but has a bounce rate that is alarming. By doing so, you are losing an opportunity to convert a viewer. Here are 5 ways to improve poorly performing landing pages.

Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high or low, geotarget your campaigns or not, is content network good and when to use it, is broad match good and many other questions . Session was moderated by Jeffrey form Exact Target and included Speakers as Scott brinker from ion interactive, Reid Spice from i-crossing, Frederick Vallaey – Google Adword Evangelist.

By enhancing its Google Certifications, Milestone is ensuring that it continues to offer the best in class paid advertising strategies and drive higher returns for our clients.

There are many great PPC tools out there to help us with optimizing our campaigns. We share our top 5 PPC tools and ways we found it effective.

Quality Score is one of the important metrics used by search engines to measure quality and relevancy of your campaign. This post explains what quality score is, factors impacting quality score, how to improve quality score etc. Find out more about the Quality Score…