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SEO 2.0: Less is More

Aug 24, 2011   |   Web Design and Promotion
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SEO 2.0

SES SF 2011 Session SEO 2.0: Less is MoreGoogle’s recent Panda Update has brought SEO to a whole new level. This update has a heavier impact than the previous 2 panda updates. Gone are the days when unique content and linkbuilding are enough to improve your rankings on search results. Content is still important, but just content is not good enough. Website architecture, download time, content, linkbuilding, social presence, reviews and citations are some of the major areas websites should develop to get higher visibility of search results.

Were you hit by Panda update? If not, then you are ahead of the game, but we need to make sure that we continue to follow the guidelines to avoid getting penalized like JC Penny. You may have already been hit by the Panda update but you have not realized that yet. Check the website traffic and link analysis from April 1 through August 12, 2011 and study the pattern.

Check and find answers to these questions which relate to Panda Update. There might be things to fix before it is too late.

  1. Who got hit and why?
  2. Who got away and why?
  3. Backlink structure
  4. Social Network Activity
  5. User experience on your website
  6. Website Content

What to do if you are hit by Panda update?

  1. Work on your SEO strategy
  2. Focus on long tail keywords
  3. Compensate traffic with Paid Search
  4. Universal search optimization
  5. Linkbuilding and not link farming
  6. Reconsideration if required

If you want to stay on top, do basic ground work and lay the pillar for a strong foundation:

  1. Universal Search Optimization
  2. Strong and unique Content
  3. Personalization
  4. Social Presence
  5. Website Architecture
  6. Website load time
  7. User experience
  8. Leverage Reviews and connect with your customers

Analyze your website and see if you are hit by Panda update. Follows the steps to make sure you fix your website and SEO strategies before hit by Panda and also to stay ahead of the game.

SES SF 2011 Session “SEO 2.0: Less is More” Speakers
Dr. Horst Joepen, CEO, Searchmetrics
David Naylor, SEO, Bronco

Contributed by: Justin Varghese, ROI Manager, Milestone Internet Marketing

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