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The common question which reoccurs time after time is maximizing keyword usage. Meaning if keyword phrases and H1 tags are important for organic optimization, let’s stuff the...
Book Rooms and Build Relationships Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users...
With the recent launch of the Yahoo! Trip Recommendations module, it’s evident that travel research continues to significantly evolve. The new tagging feature used throughout...
Hotel’s Challenge The Clarion Hotel in San Jose is a resort-style property located one mile east of San Jose International Airport. The property invested a significant amount of...
1. Use clean CSS (cascading style sheets) codes 2. If websites are built on a dynamic platform, make sure that your Content Management System is search engine friendly 3. Keep...
Google is launching its innovative new Pay-Per-Action service (http://services.google.com/payperaction/) where advertisers can increase their web reach while paying only for...
Google has launched a free phone information service called Goog 411 (800-466-4411). All you have to do is call 800-Goog-411 and tell the automatic voice what city and state. Once...
Google is now mixing news results directly into the organic listing. If you go to Google.com and type in a search for President Bush, along with the search results, you will also...
Yes, most search engines, including Google, read images by the image file name and Alt tags. They look for a particular tag called “ALT tag” and “Image names” when...
The internet has had a profound impact on the travel and hospitality industries. An interesting presentation by Forrester Research at the HEDNA 2006 Conference revealed these...