Tag Cloud - hotel_internet_marketing

Use this framework to take the average website copy and turn it into website copy that converts the visitor. It’s a simple wireframe that will help you communicate what’s most valuable to guests in a short matter of time. It will also help you avoid content that guests don’t care about.

You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you also link from your website to your social channels? Absolutely! Linking to your social profiles from your website is a simple, yet highly effective piece of your overall digital marketing strategy.

Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked room with Twitter feeds buzzing on dozens of monitors. As we gear up for 2014, keep these eight points in mind to build a strong social presence that creates real value for you, your company and your consumers.

As Facebook continues to limit what shows up in users’ feeds, here’s a simple tactic your hotels can do to make sure it continues to gain engagement, views, and brand awareness.

With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June 2008, the number of Facebook users in the US grew 32%, with the fastest growth occurring in the 30+ age group. Spanning such a wide demographic, companies not taking advantage of marketing opportunities on Facebook are missing out on a huge opportunity to connect with potential customers.

With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service in the internet marketing industry and beyond.

Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn’t mean that keyword strategy for SEO is no longer important and should be forgotten. Here’s a list of how to implement keywords in your hotel marketing strategy for continued online success.

Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to market your company.

Milestone is proud to announce multiple clients received hotel marketing awards from IMA. Review the award winning websites and learn more about the Interactive Media Awards.

US Search Awards announce their short list of nominees for 2016. Milestone is honored to be highlighted among the brightest search minds in the country.

Solmar launches new corporate website and five property websites developed by Milestone. The new websites highlight Solmar’s world class hospitality and service to new audiences.

The holistic approach of design and content – for mobile and desktop – really comes down to two things – user experience and conversion. Read 10 content strategies that will enhance user experience and drive conversion

Social media impacts the customer journey, learn the latest strategies to implement at your hotel. View the social media webinar and additional questions we received after the webinar.

Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns for your hotel paid marketing.

Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering data.

Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting Millennials.

As more people are using Search Engines to access information on the web, it’s important to know how people are searching and what Search Engines they’re using. Read on to find out how you can optimize your website for new search behavior and to help your site stay up to date with the new strategies for search behavior.

Google continues to roll out its Panda 4.1 algorithm update, focusing on content quality. Learn how this affects the hospitality industry strategies and what hotels can do to optimize and benefit from the update.

Milestone Internet Marketing explains the latest Google algorithm, Penguin 3.0, and how it relates to the hotel marketing industry. The algorithm aides companies that follow the best practices of SEO while attacking the sites that have fooled the rankings by improper link building and black hat SEO practices.

Google’s recent formula update, “Pigeon”, determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo local keywords such as “Hotels in San Francisco”). Learn how this affects your website’s search visibility and ranking.

Missed the Local U SMX Advanced workshop? Here’s a recap of what local search experts say are the latest trends and hot topics in search industry. Find out what new and improved strategies you should be applying to your business when it comes to local search.

With Google’s Hummingbird and Panda 4.0 updates, is your website strategy still working? Find out what search engines deem as valuable and relevant content, and get tips on easy ways to ensure your website’s content is kept fresh and engaging.

The SMX West 2009 session for “Keyword Research Tools & Tactics” featured speaker Christine Churchill from KeyRelevance. Christine spoke about the basics of keyword optimization to get your marketing message across online.

The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web tool, NaptuneTM, Milestone was able to immediately conduct a full-scale audit and we were able to verify that all of our clients’ pages were unaffected by this issue.

For the last couple of weeks, Google’s Hummingbird update was what everyone was talking about. Still, there was a lot of confusion about how Hummingbird changed the search. There were some who wondered if we are witnessing the end of Search as we know it.

This is a case study on the benefits of incorporating user sentiment in current website copy. Hoteliers are advised to freshen content based on what guests are saying, not what hoteliers think guests should know. By doing so, hoteliers will increase soft lead generation and increase market share.

There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic’s Pivot Table, which you can use to track average ranking.

Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content, site architecture, and CMS strategy based on the latest search trends, semantic search, and schemas.

Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel and event marketing is a great opportunity for hotels to leverage their websites and social media profiles to promote their property and target a specific group of event-goers. We have a few tips on how to leverage event opportunities and market to attendees.

QR Codes for Hotels – Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are present on all types of printed materials, such as: business cards, magazines, stickers, storefront windows and even billboards. Here’s why hotels should invest in reaching out to travelers through QR codes.