Milestone Nominated for Best Use of Search
September 23, 2016 |
About Us, Leadership
US Search Awards announce their short list of nominees for 2016. Milestone is honored to be highlighted among the brightest search minds in the...
Top 5 Ways to Win Market Share & Generate High ROI from...
June 20, 2016 |
Digital Marketing Ideas
The mobile market is increasingly growing. How can you make sure you are not losing mobile market share? Learn our five strategies...
How Your Hotel Benefits from Programmatic Advertising
March 26, 2016 |
Hotel
Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns...
Analytics in the New Year – A Digital Managers Guide to...
December 10, 2015 |
Digital Marketing Analytics
Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering...
Online Videos – How to Optimize for Search
September 21, 2015 |
Getting Social, Videos
Why do we need to make our video searchable? Having a video is no longer useful unless it is created with search engine optimization in...
![Pay Per Click Channels for Your Business [Video]](https://blog.milestoneinternet.com/wp-content/uploads/2013/12/PPC_December_Thumbnail-1.jpg)
Pay Per Click Channels for Your Business [Video]
December 16, 2013 |
Digital Media Marketing, Videos
In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different...
Google Improves Global Ad Extensions and Targeting
October 1, 2012 |
Industry News, Web Design and Promotion
Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other...
Why Bid on Branded Keywords
July 30, 2012 |
Web Design and Promotion
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher...
Metrics to Analyze and Optimize Mobile Paid Search Campaigns
June 28, 2012 |
Web Design and Promotion
It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right...
Semantic Search and User Sentiment in Pay-Per-Click Ads
June 28, 2012 |
Web Design and Promotion
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create...