Google Improves Global Ad Extensions and Targeting
October 1, 2012 |
Industry News, Web Design and Promotion
Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other...
Explicit Annotations for Multi-Language Sites
March 1, 2012 |
SEO
Maile Ohye with Google helped us better understand when and how to use explicit annotations during the “Real Answers for Technical SEO” session at SMX West...
Top 10 Best Practices for Optimizing PPC Campaigns
October 24, 2011 |
Web Design and Promotion
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena....
How to Optimize QR Codes for Hotels
September 21, 2011 |
Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
How to Socialize Your Networks
June 6, 2011 |
Getting Social
Establishing different themes in your social network can give you a competitive edge in email marketing. To gain customer attention, showing your personality through socializing...
Making Search More Social
March 22, 2011 |
Getting Social, Industry News
Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user's friends have on...
Hot Topics in PPC
March 18, 2011 |
Industry News
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara...
Retweet Me – How to be a Twitter Authority
March 14, 2011 |
Getting Social, Industry News
Users are looking for authentic engagement and a captivating voice while using social media. By giving them the respectful, robust Twitter experience they’re looking for, you...
How Social Media and Real-Time Search Can Impact your SEO
August 26, 2010 |
Web Design and Promotion
Customers can now get even fresher suggestions to find the latest and most relevant content for their search. Getting real-time suggestions is part of Yahoo!'s latest...
Meaningful SEO Metrics: Going Beyond the Numbers
August 19, 2010 |
Speaking Our Minds
In this session of SES San Francisco, we learned to move beyond the traditional ways of analyzing SEO, what metrics are over-rated and under-rated, and effective new tools for...