If you haven’t heard about Google’s new search algorithm, Hummingbird, we would like to take this opportunity to introduce you to the next big thing in search. This update is upping the ante by delivering high-quality, relevant results to each and every type of query. A query is basically a question or specific search term used in order to find more information on a particular topic.
People aren’t just searching on desktops anymore; they search on tablets, phones and by voice. Google is staying ahead of the game by factoring in all types of search rather than just desktop searches. The trends show that search is evolving, so Google is adapting the way the engine’s results are delivered. This update examines each part of the search to interpret the overall intent, rather than the literal examination of each word.
By understanding the way voice queries are structured, tracking the trends in conversational search and enhancing the knowledge graph, Google’s Hummingbird is delivering users highly relevant results. Here at Milestone, we compose content that is packed with factual information, full of quality, conversational and optimized for target searches as well as synonym searches. We hope you can take a few minutes to view this video and understand exactly how your content is Hummingbird proof.