Digital Marketing Analytics

Google Analytic Pivot Table

Using Google Analytic Pivot Table to Track Average Ranking

June 28, 2012
There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic's Pivot Table, which you can use to track average...
Build Your SEO Toolbox

Build Your SEO Toolbox: Search, SEO and Social Tools [SMX...

June 7, 2012
Have you ever thought, “I’d like to have a surplus of social and SEO analytical power tools at my fingertips”? Well the experts of SMX Advanced Seattle have provided us with...
Best Practices for Case Study Testing

Learn Best Practices for Case Study Testing

March 1, 2012
Experts at SMX West 2012 shared tips in the session, “Best Practices for Paid Search Testing – Case Study Panel” Learn the best methods to conduct a formal case study....
Google Analytics – PubCon 2011

Google Analytics – PubCon 2011

November 9, 2011
In this session Ashish from Google Analytics (GA) team covered new, fun stuff that have been recently implemented in GA. Most of these implementations are geared so for GA to show...
Marketing Analysis ROI

Measuring Profit & ROI Across Channels

August 24, 2011
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
Anatomy of a conversion path

New Google Analytics Tool: Multi Channel Funnels

July 8, 2011
A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....
Social Media Campaign

How to Measure Success of Your Social Media Campaign

April 29, 2011
In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...
Velas wedding contest

Case Study: Grand Velas Facebook Wedding Contest

April 26, 2011
For companies looking to increase their Facebook “Likes,” a good solution is to run a contest on Facebook utilizing a “fan gate” option. In order for users to enter the...
Deeper Into Your Analytics

Delving Deeper Into Your Analytics

June 16, 2010
Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to...