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Digital Marketing Analytics

Build Your SEO Toolbox

Build Your SEO Toolbox: Search, SEO and Social Tools [SMX...

Have you ever thought, “I’d like to have a surplus of social and SEO analytical power tools at my fingertips”? Well the experts of SMX Advanced Seattle have provided us with...
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Best Practices for Case Study Testing

Learn Best Practices for Case Study Testing

Experts at SMX West 2012 shared tips in the session, “Best Practices for Paid Search Testing – Case Study Panel” Learn the best methods to conduct a formal case study....
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Google Analytics – PubCon 2011

Google Analytics – PubCon 2011

In this session Ashish from Google Analytics (GA) team covered new, fun stuff that have been recently implemented in GA. Most of these implementations are geared so for GA to show...
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Marketing Analysis ROI

Measuring Profit & ROI Across Channels

August 24, 2011   |   Digital Marketing Analytics
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
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Anatomy of a conversion path

New Google Analytics Tool: Multi Channel Funnels

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....
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Social Media Campaign

How to Measure Success of Your Social Media Campaign

In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...
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Velas wedding contest

Case Study: Grand Velas Facebook Wedding Contest

For companies looking to increase their Facebook “Likes,” a good solution is to run a contest on Facebook utilizing a “fan gate” option. In order for users to enter the...
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Deeper Into Your Analytics

Delving Deeper Into Your Analytics

Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to...
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nhances Its Google Certifications

Milestone Internet Marketing, Inc. Enhances Its Google...

By enhancing its Google Certifications, Milestone is ensuring that it continues to offer the best in class paid advertising strategies and drive higher returns for our clients....
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Measuring The Success (ROI) of Your Search Engine Marketing

July 27, 2007   |   Digital Marketing Analytics
One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative,...
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