Digital Marketing Analytics

Best Practices for Case Study Testing

Learn Best Practices for Case Study Testing

March 1, 2012
Experts at SMX West 2012 shared tips in the session, “Best Practices for Paid Search Testing – Case Study Panel” Learn the best methods to conduct a formal case study....
Google Analytics – PubCon 2011

Google Analytics – PubCon 2011

November 9, 2011
In this session Ashish from Google Analytics (GA) team covered new, fun stuff that have been recently implemented in GA. Most of these implementations are geared so for GA to show...
Marketing Analysis ROI

Measuring Profit & ROI Across Channels

August 24, 2011
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
Anatomy of a conversion path

New Google Analytics Tool: Multi Channel Funnels

July 8, 2011
A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....

How to Measure Success of Your Social Media Campaign

April 29, 2011
In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...
Velas wedding contest

Case Study: Grand Velas Facebook Wedding Contest

April 26, 2011
For companies looking to increase their Facebook “Likes,” a good solution is to run a contest on Facebook utilizing a “fan gate” option. In order for users to enter the...

Delving Deeper Into Your Analytics

June 16, 2010
Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to...

Milestone Internet Marketing, Inc. Enhances Its Google...

June 4, 2009
By enhancing its Google Certifications, Milestone is ensuring that it continues to offer the best in class paid advertising strategies and drive higher returns for our clients....

Measuring The Success (ROI) of Your Search Engine Marketing

July 27, 2007
One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative,...