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Hot Topics in PPC

Hot Topics in PPC

March 18, 2011   |   Industry News
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara...
New Ad Features

Best Practices with Google’s New Ad Features

March 9, 2011   |   Industry News
This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords SiteLinks, local AdWords, product AdWords, comparison ads...
New Google AdWords

New Google AdWords Report Shows ‘Free Clicks’

January 31, 2011   |   Web Design and Promotion
Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location...
AdWords Report

New Google AdWords Report Shows Click Type

January 17, 2011   |   Web Design and Promotion
Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just...
Compiling Negative Keywords

Google Introduces New AdWords Feature for Compiling Negative...

January 12, 2011   |   Web Design and Promotion
Google introduces a new AdWords feature that will allow users to compile negative keywords at the account level to implement across similar...
Keyword Ideas through Google Zeitgeist

Getting Keyword Ideas through Google Zeitgeist

January 6, 2011   |   Conversion Best Practices
Google Zeitgeist, a free online tool, provides insight into how the world searches, which helps advertisers find new keywords and ad ideas for clients around the world. The tool...
Reaching International Customers

Reaching International Customers Through...

December 8, 2010   |   Web Design and Promotion
On Monday, December 6th, Google launched Google Global Market Finder, a free online tool that helps advertisers find new markets to target in international countries. The tool...
Paid Search on Facebook

Paid Search on Facebook

November 15, 2010   |   Web Design and Promotion
In this session of PubCon Las Vegas, Keith Posehn of Zorz spoke about how to best optimize Facebook PPC campaigns and landing...
Large Scale PPC Campaigns

How to Effectively Manage Large Scale PPC Campaigns

November 15, 2010   |   Industry News, Web Design and Promotion
This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC...
Hardcore PPC Tactics

Hardcore PPC Tactics

November 12, 2010   |   Web Design and Promotion
In the first session of PubCon Las Vegas we learned some advanced and not so obvious tactics to more efficiently manage and optimize our PPC...