2012 Resolutions To Improve Your PPC’s Bottom Line
January 26, 2012 |
Web Design and Promotion
Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies...
How To Effectively Market PPC Ads For The Holidays
December 20, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important...
Making the Most of Your PPC Budget
November 29, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end...
Event Promotion through Paid Search
October 24, 2011 |
Web Design and Promotion
Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies...
Top 5 Best Practices for Google Display Advertising
October 24, 2011 |
Web Design and Promotion
Display ads lead the way in driving aided brand awareness and purchase intent. Display ads allow marketers and agencies to bring their ideas and brands to life through greater...
Top 10 Best Practices for Optimizing PPC Campaigns
October 24, 2011 |
Web Design and Promotion
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena....
4 Ways To Do Competitive Analysis for Paid Search
September 21, 2011 |
Web Design and Promotion
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain...
Mobile Paid Search – Don’t Wait!
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Facebook PPC Campaigns
Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
Facebook Ad Tactics for Search Marketers
March 20, 2011 |
Industry News
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad...