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Paid Search Bullseye

Paid Search Bullseye! Reaching and Closing Your Ultimate

March 5, 2010   |   Web Design and Promotion
Marketing 101 tells us that the most effective marketing campaigns are the ones targeted to specific market segments. For Internet marketing, that means doing keyword research,...
The Findability Formula

The Findability Formula – Search Engine Marketing Basics

September 3, 2009   |   Web Design and Promotion
At SES San Jose, Heather Lutze shared the basic elements of search engine marketing. A great overview for those new to SEO and PPC....
Secrets Revealed

Google AdWords, Google Analytics and Website Optimizer: Secrets...

September 2, 2009   |   Web Design and Promotion
This Google sponsored session at the Search Engine Strategies 2009 conference in San Jose revealed some of the latest updates on the new Adwords interface, Website Optimizer, and...
Writing Killer Ad Copy

Writing Killer Ad Copy, The Interactive Edition.

June 17, 2009   |   Web Design and Promotion
During SMX Advance, we attended a phenomenal session on writing killer adcopy. Session was moderated by Matt Van Wagner and speakers included Craig Danuloff from ClickEquations,...
Mythbusting PPC Urban Legends

Mythbusting PPC Urban Legends

June 10, 2009   |   Web Design and Promotion
Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high or low, geotarget your campaigns or not, is...
PPC Landing Page

PPC Landing Page Dos and Don’ts

April 20, 2009   |   Paid Media
Creating a Landing Page specifically catered to PPC traffic is an absolute must for online advertisers. In this article, we will review the importance of landing pages by focusing...