Content Marketing for Hotels: A Strategic Plan
May 19, 2025 |
Content Marketing, Hotel
How do you make your content "king"? Learn how Milestone crafts content for high engagement across the customer journey on hotel websites....
Top 10 Strategies to Promote Hotels on Social Media in 2023
February 28, 2022 |
Getting Social, Hotel
An incredible 7 in 10 Americans regularly use social media to connect with those around them. Globally, billions of people, more than half the global population, report that they...
Planning Your 2022 Digital Marketing Budget
October 20, 2021 |
Digital Marketing Ideas
In our mid-year trends article we discussed how last year had been an exciting year for digital marketing with a focus on key trends impacting your online presence in 2022....
Why Milestone Websites Use Progressive Web Apps (PWA)
February 12, 2021 |
Hotel, Web Design and Promotion
Aligning with Google & industry best practices around developing a mobile-first digital strategy, speed and responsiveness are at the top of every digital marketer’s mind....
Milestone’s Core Web Vitals Solution: Is your website ready...
September 22, 2020 |
Google Update
Consumer trends on search are moving at a furious pace. Customers want to achieve their intent in a flash and business websites that don’t meet their expectation are left to...
Increase Website Conversion for Hotel Websites
Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it...
How Hotels Can Attract Essential Workers and First Responders...
April 14, 2020 |
Hotel
During the shelter-at-home order, regular clientele of hotels are at home and only essential workers are moving around the cities and states. However, federal, state, and local...
5 Ideas To Enhance Your Hotel’s Online Marketing Strategy...
Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in...
Mobile Websites – Explore the Best Option for Your
August 28, 2019 |
Web Design and Promotion
The introduction and then rapid adoption of the smartphone has revolutionized mobile phone usage and how people engage with the web. There are over 3 billion smartphone users in...
From OTA Shoppers to “BOOK DIRECT” Customers – your...
July 3, 2019 |
Conversion Best Practices, Hotel
Yet another giant leap for Milestone CMS – if you are a Milestone customer, you can now benefit from our powerful integration with Synxis – a market leader in booking engines...
Social Media Trends Impacting Your Hotel
February 20, 2019 |
Hotel
Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital...
Web Design Best Practices and Trends for Hotels
January 30, 2019 |
Hotel, Web Design and Promotion
Web design is not a form of art, but a solution to a business problem, albeit with a bit of creative touch and artsy flavor....
Measuring The Success (ROI) of Your Hotel Search Engine
October 25, 2018 |
Hotel
One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative,...
Turn Your Hotel Website Into An Online Concierge Using FAQs
September 22, 2018 |
Hotel
Take advantage of the new #1 spot with the direct answer box. Have your website digitally answer questions traditionally reserved for the concierge....
How Hotel Social Media Marketing Can Help Increase Facebook Fans...
This Facebook sweepstakes success story summarizes how Milestone helped an upscale, 4-star property in a prime market drive brand awareness and traffic to the hotel's...
Managing Your Hotel’s Online Reputation Using SEO
August 16, 2018 |
Hotel
Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a...
Start Your Social Media Campaigns Right
July 30, 2018 |
Getting Social
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure...
NYLO Hotel’s New Website Design Delivers 62% Boost In...
NYLO Hotels worked closely with Milestone to develop a stunning, well-structured website to showcase the groups well-appointed boutiques. Following the latest search trends and...
How to Measure and Improve Your Website Stickiness
July 7, 2018 |
Web Design and Promotion
Building engagement on a site will increase your lead funnel and encourage customers to become more engaged with your brand. The more time people spend on your site, the more...
Responsive Hotel Website Design and SEO Generates $300K in...
June 25, 2018 |
Digital Marketing Ideas, Hotel, Search Experience Optimization, Web Design and Promotion
Milestone's strategy includes developing technology driven, content optimized hotel websites following the latest search and social guidelines. Learn how Milestone helped Holiday...
Social Media Strategy: How Much to Spend and Where
April 4, 2018 |
Content Marketing, Getting Social
While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their...
Facebook Timeline for Hotels – Top 5 Things to Know
March 23, 2018 |
Getting Social, Hotel
Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights...
6 Keys to Digital Marketing Success: Mobile, Content, User...
January 31, 2018 |
Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization
In this first section from our new eBook Mobile takes center stage. From mobile-first experiences to new technologies designed to provide a more interactive “applike”...
Creative Social Media Hits the Jackpot
January 14, 2018 |
Getting Social
Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to...
How Gaia Hotel & Spa Got a 10X ROI with a Last-Minute Black...
December 12, 2017 |
Hotel
What if you could get a 10X return on investment – using a “last minute” omnichannel campaign with a very modest...
Schema: Labels and Context for Your Website
November 22, 2017 |
Web Design and Promotion
Imagine yourself in a pharmacy looking for aspirin because you spent the last hour learning about Schema and now your head feels like it is exploding. You enter the store and are...
How to Use Facebook Contests to Drive Fans, Engagement, and...
May 24, 2017 |
Digital Marketing Ideas, Getting Social
Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals...
How to Increase Your Hotel’s Guest Reviews
March 27, 2017 |
Digital Marketing Ideas, Hotel
If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on...
How to Run an Effective Social Media Contest for Hotels: Hotel...
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt...
Hotel Website Design and Launching Done Right: The Solmar Story
August 2, 2016 |
Web Design and Promotion
Solmar launches new corporate website and five property websites developed by Milestone. The new websites highlight Solmar's world class hospitality and service to new audiences....