Content Marketing for Hotels: A Strategic Plan
May 19, 2025 |
Content Marketing, Hotel
How do you make your content "king"? Learn how Milestone crafts content for high engagement across the customer journey on hotel websites....
Webinar Recap: Getting Your Financial Services Content Indexed...
February 18, 2025 |
Artificial Intelligence, Webinar Recap
In the recent session, Anil Aggarwal (Milestone Inc.) and John Ditto (U.S. Bank) explored the growing role of AI Search and LLMs in driving organic traffic and addressing...
Webinar Recap: How AI is Reshaping Content Marketing in 2025
January 24, 2025 |
Artificial Intelligence, Content Marketing
During this session, experts David Banahan, Mike Supple, and Siddharth Pereira discussed key AI trends in content marketing and how these innovations are redefining the roles and...
How to Get Your Content Indexed on AI Engines
January 23, 2025 |
Industry News, Schemas
Article Abstract Search is expanding beyond Google. Brands need to prepare their websites and content distribution strategies to get their content indexed by these alternative...
Office Hours Recap: Hospitality Tips – Drive Engagement...
May 16, 2024 |
Hotel, Webinar Recap
During the session, our industry experts shared how hotel business can harness the potential of AI-driven marketing for content creation, guest engagement, and optimizing our...
Hospitality Content Tip #2: Boost Property Interest: Highlight...
May 15, 2024 |
Content Marketing
If you’re looking to draw travelers and boost bookings at your property, remember—it’s not just about listing your amenities. Guests choose more than just a place to...
Hospitality Content Tip: Improve Engagement & Guest...
April 9, 2024 |
Web Design and Promotion
Engaging guests goes beyond mere transactions; it’s about crafting immersive experiences that leave a lasting impression. One effective way to achieve this is through the...
How Artificial Intelligence is Shaping the Present & Future...
January 25, 2024 |
Web Design and Promotion
The year 2023, dubbed “The Year of AI,” witnessed significant strides in the field. Open AI advanced with ChatGPT, Baidu launched Ernie 4.0, and powerful AI chatbots...
Milestone AI Content Studio: Identifying Content Gaps to Thrive...
November 16, 2023 |
Artificial Intelligence, Content Marketing
We recently published a write-up supporting the launch of our end-to-end content solution platform AI Content Studio. While we spoke about the need to automate content generation...
SMX Next Demo: Optimizing for Search Generative Experience with...
This session at SMX Next focused on practical insights and best practices to leverage AI to supercharge your SEO strategy using cutting-edge tools such as Schema Manager, AI...
How to Deliver Content and Multi-Touch Experiences to Car Buyers
November 13, 2023 |
Web Design and Promotion
One of the best ways to provide a great digital experience for car buyers is to create and deliver content that is relevant to their needs at each stage of the journey. This...
Introducing Milestone’s AI Content Studio: AI-assisted...
Generative AI has revolutionized the way we manage and do business – with efficiency and scale the talking points. Now that AI has enabled businesses to create content at scale,...
Helpful Content Strategy in 2023 – 5 Steps for Measurable...
Effective content marketing in 2023 requires brands to prioritize high-quality, useful content creation that resonates with their target audience. What is helpful...
Why Content Discovery, Omnichannel Experience, and Acquisition...
March 31, 2023 |
Site-CMS, Webinar Recap
The digital landscape has transformed the way businesses create and deliver content, and how customers interact with it. However, with advancements come challenges, particularly...
Succeeding with Google’s Helpful Content Update and Lens...
March 2, 2023 |
Google Update, Web Design and Promotion
For modern businesses, staying on top of the latest developments with Google has become vital to bringing in new customers. The search engine giant continues to look for ways to...
Generative AI and Your Business Content: What You Need to Know
January 16, 2023 |
Content Marketing, Industry News
Using artificial intelligence, AI, to generate textual content has recently created considerable buzz across industries. AI can now pass for a human in text, which has...
Understanding the Helpful Content Update. Are You and Your...
August 29, 2022 |
Google Update, SEO
By Erik Newton, VP of Marketing, Milestone Inc. If you are just asking yourself this question now, the answer may be no. If you have been using generic or curated content or using...
How to Use a Content Strategist Role for Successful Inbound...
April 13, 2022 |
Web Design and Promotion
In today’s world, content marketing has become central to many brands’ inbound marketing strategy. Content marketing requires strategy, consistency, lots of creative...
Guide to Content Marketing
January 4, 2022 |
Content Marketing
Content marketing is a potent marketing technique for engaging audiences and generating sales. The important thing to remember is that every written element of a campaign can...
Webinar Recap: Why FAQs Should Be a Significant Part of Your...
December 16, 2021 |
Web Design and Promotion
In the webinar, Michalla Mannino SEO Specialist at ABT electronics, Milestone Solutions Manager Brett Dugan and Milestone VP of Marketing Erik Newton discussed the...
How Your CMS Can Help with Omnichannel Content Discovery
November 22, 2021 |
Content
With Google stating that it handles more than 2 trillion searches every year, and the numbers growing each year, the content for a business can be perceived as a needle in a...
Drive Your Content Strategy Using Entity Optimization
October 21, 2021 |
SEO
With over 2 trillion searches being carried out every year according to Google, you’d need to think of all the ways that can get your content above your competition on search....
Universal Search and How Rich Media Content Increases SERP...
February 5, 2021 |
SEO
With the introduction of Google’s “Universal Search” back in May of 2007, brands have long become accustomed to the importance of optimizing a variety of different types of...
Marriott’s What to Expect Content Builds Booking Confidence
September 29, 2020 |
Web Design and Promotion
Milestone is proud to be partnered with Marriott on how they are helping improve guest comfort and safety during their stay. This execution is born out of Milestone’s...
Top 12 Digital Trends for 2020 Mid-Year-COVID-19, content,...
August 28, 2020 |
Google Update
The onset of the COVID-19 pandemic and its impact has crashed across the globe—resulting in businesses coming to a screeching halt and a market slump and now...
Webinar Recap: Covid-19 Crisis-Recovery-Growth: Content and B2B...
In this webinar, leading experts from Acronym, SEMRush, Invesp, and Milestone presented the Covid-19 Crisis-Recovery-Growth framework, including key priorities and tactics for...
Measure Your Content Performance and Track SEO Success Using...
February 5, 2020 |
SEO
It is almost a given, website content is the backbone of any business online. With the eCommerce Foundation highlighting in their content marketing survey that 88% prefer to read...
How Schemas Will Impact the Visibility of Your Website Content...
November 26, 2019 |
Voice Search
Following the BERT algorithm update by Google towards the end of October 2019, which they labelled as their biggest algorithm update in almost 5 years, the biggest question that...
The Power of User Generated Content for Digital Marketing
May 28, 2019 |
Getting Social
User Generated Content continues to be an important piece of information that guests are researching before making hotel...
Impact of Duplicate Content on Rank and Traffic
May 28, 2019 |
SEO
While often a common mistake, duplicate content can harm your online reputation and visibility within the...