With the recent launch of the Yahoo! Trip Recommendations module, it’s evident that travel research continues to significantly evolve. The new tagging feature used throughout the module customizes results for the user based on recent online activity. Timing couldn’t be better, as the Yahoo! Travel Summer Survey concluded that nearly 4 in 5 travelers are still yet to firm up their summer plans.

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Yes, most search engines, including Google, read images by the image file name and Alt tags. They look for a particular tag called “ALT tag” and “Image names” when indexing your Web page. For many sites, particularly sites heavy on images, ALT text is one of the few elements available for search engines to index. ALT tags are a required element for standards-based HTML coding.

Why should we use ALT tags?
While programming, it is important to think about people using browsers designed for people with visual, hearing or other impairments. Others who view your site may choose not to download any of the images. The ALT tag gives you the capability to convey your message in either case.

Alternative text is especially useful in the following situations:

• Visitors with low bandwidth connections, who may opt not to load graphics can read your alt tags and know the image content you have on that page.
• Visitors using handheld devices can see your alt tags before loading heavy images.
• Visitors with disabilities or visual/hearing impairments can read the alt tags.

How should we use ALT tags?
ALT tags must briefly describe the image and they should have keywords for relevancy.

What do the New York Times, About.com, Citicards and Passages Drug Treatment Center all have in common? You guessed it, a Vice President of Search, the hottest new title in town!

As web searching becomes more complex, demanding and driving more traffic and delivering a much higher ROI, companies see a big need for an in-house ecommerce specialist. With this paradigm shift, today’s Sales Managers need to incorporate link building as part of their regular job responsibility. Management companies and GMs are being evaluated based on how much business they are generating online. Check out this very interesting article on Search Engine Watch.

AOL’s Mobile Search has a new – really cool - Surf the Web feature that makes it easier to view web pages through a mobile device, such as your cell phone or PDA. Surf the Web is designed to intelligently resize and reformat web pages for easy viewing on a small screen. See how it looks at: http://mobile.aolsearch.com/. You do not need your actual phone to view it.

The tool used for finding specific web-sites on the internet is called “Search Engines.” Search engines are possibly the most powerful and meaningful resident on the Net, the mechanism that gets people where they want to go on the Web, and directs online lookers to your business.

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