Keyword research is should be based on what customer wants, not what are good keywords. Because keywords are medium to increase traffic on website.

Real time search getting greater prominence as people seeking more real time results over traditional search. With more and more people getting hooked on twitter and facebook, search engines are partnering up with social sites like twitter to provide search relevance at a much quicker pace.

As we all know, we have started seeing all the major search engines such as Google and Bing providing real time search results for users. This includes Yahoo’s recent partnership with twitter in providing the same.

Some of SEO’s most respect optimizers of Danny Sullivan, Greg Boser, Vanessa Fox, Todd Friesen, Aaron Wall, and Jill Whalen answer questions from the audience at the 2010 SMX West Conference in Santa Clara, California.

Top search engine experts from Yahoo, Bing and Microsoft take turns to address some issues and solutions related to common and not so common website performance needs.

Marketing 101 tells us that the most effective marketing campaigns are the ones targeted to specific market segments. For Internet marketing, that means doing keyword research, setting up ad groups, and socializing based on what these market segments are looking for. The caveat is that each market segment searches differently. Here is a breakdown and some suggestions on how to market to different market segment: black, Hispanic and LGBT.

At SMX West in Santa Clara, Jerry Dischler, Vanessa Fox, andAriel Sumeruk speak on the benefits, problems and overall uses of Sitelinks, as well as tips and tricks when promoting your site online through Organic & PPC.