Cross-Marketing Optimization – Search, Social, and Mobile...
With the many changes in search algorithm in 2012, Milestone had to revamp the Heathman Hotel in Portland's website to continue its exceptional web performance and ensure search...
Mobile Site vs Responsive Design Site – Which One is Right...
January 30, 2013 |
Web Design and Promotion
In need of a mobile website, but unsure which mobile strategy (mobile website or responsive website) is best for your business? In this article, Milestone uncovers the difference...
Google Improves Global Ad Extensions and Targeting
October 1, 2012 |
Industry News, Web Design and Promotion
Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other...
Benefits of Long Tail Keywords and a Tool That Helps
September 5, 2012 |
Web Design and Promotion
The best of the breed in the online Marketing world know the benefits of having the right keywords to drive potential traffic to their website. One of the key areas where online...
Gain Larger Market Share Through User Sentiment
August 28, 2012 |
Web Design and Promotion
This is a case study on the benefits of incorporating user sentiment in current website copy. Hoteliers are advised to freshen content based on what guests are saying, not what...
5 Facts About Google+ Local
July 30, 2012 |
Getting Social, Web Design and Promotion
Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that...
Why Bid on Branded Keywords
July 30, 2012 |
Web Design and Promotion
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher...
Semantic Search Simplified and Decoded
July 30, 2012 |
Web Design and Promotion
Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google...
Metrics to Analyze and Optimize Mobile Paid Search Campaigns
June 28, 2012 |
Web Design and Promotion
It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right...
Semantic Search and User Sentiment in Pay-Per-Click Ads
June 28, 2012 |
Web Design and Promotion
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create...