Tag Cloud - Social Media

You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you also link from your website to your social channels? Absolutely! Linking to your social profiles from your website is a simple, yet highly effective piece of your overall digital marketing strategy.

Top ten eCommerce promotion ideas, channels, and strategies recommend to hoteliers in 2011. Tips and insights based on careful trends analysis of search engines and channels that are driving maximum returns for Milestone’s clients and partners.

Getting more golfers to your tee box begins with a strong digital marketing plan. Learn five key trends to increasing your golf revenue, just like Randy Watkins Golf Group!

Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked room with Twitter feeds buzzing on dozens of monitors. As we gear up for 2014, keep these eight points in mind to build a strong social presence that creates real value for you, your company and your consumers.

As Facebook continues to limit what shows up in users’ feeds, here’s a simple tactic your hotels can do to make sure it continues to gain engagement, views, and brand awareness.

In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve performance.

Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital marketers.

While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their revenue.

Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights and how they impact your marketing efforts.

Facebook allows corporate business pages much more freedom to define their space within Facebook than is available on personal profiles. Beyond the simple wall posts, photo galleries, videos and events, businesses are able to create custom tabs which allow them to display all manner of creative content, graphics, games, quizzes and more to keep users engaged.

Opinions about your hotel abound on review sites. How you react to these reviews can be the difference between convincing a consumer to book with you or driving them straight into the arms of another hotel.

Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to market your company.

You can now tweet the full 280 characters to your heart’s content directly from our Milestone Social platform.

Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals prior to launching a promotion, and ensuring the promotion collateral enables users to convert on those goals.

We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans). The story of a business creating a profile, accumulating a large following of friends, and getting stuck in a pickle once they realized they needed to update to a Facebook business page is all too common. Here are the easy steps to migrate a Facebook profile to Facebook page:

Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt campaign.

Social media and its impact on local advertising was the subject of a recent study done by Borrell Associates, a consulting firm that produces industry related advertising reports. In a recent article marketingland.com reported on some of the interesting findings from this study, not least of which was how widespread faith in Facebook and Facebook advertising […]

How will you use the extra character counts Twitter implemented today?

Brent Payne, SEO Director of Tribune Company gives some fantastic tips on optimizing your site to be included in Google news feeds. [Video Interview]

As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and start treating these as sophisticated business avenues. This article summarizes the state of social media in the hospitality industry, what it means for hotels, and how to make sure its social media strategies come out successful.

For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a business. All existing applications will continue to work until November 5, but no new applications will be able to have this functionality. But don’t fret: this is not the marketing drawback it seems at first glance!

Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon Interactive and Communicator Awards.

At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest tips on Google+, Google Places and Google+ Local.

The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask them. It seems so elementary, you may say to yourself that this could never work. However, it is currently the most effective way to build a fanbase.

A walkthrough of big and micro goal development, strategies, tactics before launching a social campaign. What are some of the major metrics we need to measure to performance.

Milestone Internet Marketing is excited to announce our plan to host social media webinars on an ongoing basis! Our first social media webinar scheduled for mid-November is open to all clients currently using Milestone’s services. Our topic for this inaugural webinar will focus on “The Top 10 Tips for Acquiring Quality Facebook Fans.”

Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in search engine results. A key factor in determining content quality and relevance are social signals attached to the content; thereby, elevating social media’s impact on search rankings.

Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is something we have seen more frequently in both Google and Bing starting late last year.

There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have a similar affect with online users choosing to share their hotel booking on Facebook.

The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your users will enjoy?