Tag Cloud - search engine optimization

Great social bookmarking tool (Onlywire) allows you to bookmark on multiple social bookmarking sites by just one click via tool (button) and expand your social network in efficient manner.

Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn’t mean that keyword strategy for SEO is no longer important and should be forgotten. Here’s a list of how to implement keywords in your hotel marketing strategy for continued online success.

The session talks about optimization of large sites with more than a million pages. The speakers discussed challenges around giant sites and best practices used by companies like Microsoft to handle mega site optimization…

Google continues to roll out its Panda 4.1 algorithm update, focusing on content quality. Learn how this affects the hospitality industry strategies and what hotels can do to optimize and benefit from the update.

Google’s recent formula update, “Pigeon”, determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo local keywords such as “Hotels in San Francisco”). Learn how this affects your website’s search visibility and ranking.

Have you heard about Google’s recent update to its algorithm, Panda 4.0? If you have a hand in any website content marketing strategy, listen closely. The latest Panda algorithm is designed to boost great-quality content sites while pushing down thin, spammy or low-quality content sites in search results. The winners in this new search landscape will be sites with original, interesting and engaging content that connects with what people want and are looking for and taps into the modern mindset. So what can you do?

Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon Interactive and Communicator Awards.

In this session, panelists focus on key elements that deliver maximum SEO success.

Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a hotel name change and items to keep in mind during the process.

View tips on how to best optimize your images for search. Optimizing your websites images for search has become an important element of search engine optimization as more users are searching for images and it becomes easier to find and view images.

Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are still experimenting with how large an effect social sharing has on personalized searches, the overall effect on the SERPs is becoming clear.

Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and rankings.

A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of Marin Software discuss the applications and tools for visual analytics.

Never leave a webpage alone. There’s always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX, the experts outlined some easy-to-follow frameworks on how to look at your webpages and see what can be adjusted to further enhance conversion value.

Google dramatically expanded its collection of information about the real world with its introduction of Place Pages – a webpage for every place in the world – for businesses such as hotels, points of interest, transit stations, neighborhoods, landmarks and cities. If you haven’t yet claimed your place page you’re missing out on a fantastic opportunity for controlling your own destiny and gaining valuable search traffic on Google Maps.

Here are three easy steps on how a marketer can use real time search to influence their online optimization efforts: know what’s hot in the news, create relevant content and publish it on the right channels.

Google has introduced a new Sitelinks feature which allows customers to further engage users on their websites by listing up to four links to click on an individual advertisement.

Webmasters who want to keep on top of algorithmic changes affecting Google’s SERP ranking will be interested to know that the speed of websites, or download time, will now be factored in by Google when ranking websites. Google’s new Page Speed Tool will help webmasters assess and improve their site’s speed, performance, and user experience. According to Google’s Matt Cutts, if two websites have equal relevance to the search term, then the faster site will rank higher.

Recently Delicious launched a new tool called Fresh Bookmarks and Flickr started providing photos and videos search results in an efficient manner.

Awesome session was arranged featuring SEO ranking factors in 2009. Danny is moderating the session and Rand Fishkin from SEO Moz, Laura Lippay from Yahoo and Marty Weintraub from aimclean are few other speaker.

Title tags are the single most important ranking component on the page. A good title tag communicates to search engines what a page is about. It also compels users to want to view your website. The following are rules to follow when creating the most effective title tag for your site.