2022: The Year of Hybrid Experience & What it Means for...
March 18, 2022 | Business Growth, Speaking Our Minds
Hybrid experiences will be prevalent in 2022 for both employees and consumers, presenting incredible opportunities for growth for the businesses that master it. With hybrid...
Growth Mindset Interview with Benu Aggarwal
August 20, 2021 | About Us, Speaking Our Minds
Growth mindset Find out how the book Mindset by Carol Dweck has helped shape Founder & President of Milestone, Inc., Benu Aggarwal. We have control of our mindset. To have a...
Usability Best Practices: How to Make Your Web Site Easy to Use...
January 12, 2021 | Speaking Our Minds, Web Design and Promotion
Website usability is the act of ensuring a website is highly interactive, engaging, clean and easily used by all potential customers. The aim is to suitably develop a website that...
Google My Business Limiting Functionality Due to COVID-19: What...
March 23, 2020 | Industry News, Speaking Our Minds
Being visible to customers with the right information at the right time can be a challenge to any local business even in the best of times, and the global spread of the novel...
Top tips to work from home effectively
March 18, 2020 | Industry News, Speaking Our Minds
For many organizations and professionals, working from home was increasing because of the distributed nature of domestic or international teams, to attract a larger talent pool,...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 | Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
Google Doorway Pages vs. Independent Hotel Websites –...
There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been...
Finding The Right Hospitality Website Design Agency
February 11, 2017 | Speaking Our Minds, Web Design and Promotion
Finding the right hospitality website design agency is crucial to your hotel's online business success. Here are a few things to check when researching who to partner...
Capturing Your Fair Share in the Online Arena
September 21, 2015 | Hotel, Speaking Our Minds
Experts are projecting that 60% of all business will be booked online next year. Are you prepared to get your fair share? It’s not big news that the internet has changed the...
Mobile and Millennials – Is Your Website Ready?
With the millennial generation having a greater impact on the travel industry, hoteliers need to tune their website design, structure and strategy to cater to this digitally savvy...
Marketing to the Millennial Generation
Millennials are an increasingly important market for hotel marketers and will shape the travel industry during the next few years. The travel industry, in particular, needs to...
Are You Ready For Millennials and Wearables?
June 11, 2015 | Digital Marketing Ideas, Industry News, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting...
Social Media and Content Marketing Webinar Recap
April 13, 2015 | Getting Social, Speaking Our Minds
Social media and content marketing can be overwhelming, especially for a small hotel team. But social media is critical to maximize online revenue through a holistic digital...
Panda 4.0: The New Panda Algorithm Update (Continues to) Reward...
Have you heard about Google’s recent update to its algorithm, Panda 4.0? If you have a hand in any website content marketing strategy, listen closely. The latest Panda algorithm...
Top 10 Conversion Factor Trends, Backed by Science
May 19, 2014 | Speaking Our Minds
Join Milestone's President and Founder, Benu Aggarwal as she covers the top 10 Conversion factor...
Milestone Founder Benu Aggarwal Named One of HSMAI’s Top 25...
January 28, 2014 | Hotel, Speaking Our Minds
Founder, Benu Aggarwal, was honored by The Hospitality Sales & Marketing Association International (HSMAI), naming her one of the Top 25 Extraordinary Minds in Hospitality Sales...
Google+ Local URL Hijack
January 21, 2014 | Conversion Best Practices, Industry News, Speaking Our Minds, Web Design and Promotion
The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web...
![Hello Hummingbird! [Video]](data:image/svg+xml;nitro-empty-id=MzAxMjo1NDc=-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzk0IDIxOSIgd2lkdGg9IjM5NCIgaGVpZ2h0PSIyMTkiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
Hello Hummingbird! [Video]
Google's Hummingbird delivers users highly relevant results no matter how or where they search...
SMX Advanced Q&A with Matt Cutts: Ranking, Penalties,...
June 14, 2013 | Speaking Our Minds
Learn more about ranking, penalties and mobile during the Q&A session with Google's Matt Cutts at SMX...
The Periodic Table of SEO Ranking Factors: 2013 [SMX Advanced...
June 14, 2013 | Speaking Our Minds
In this session, panelists focus on key elements that deliver maximum SEO...
The Impact of Social media on Your Online Visibility and Search...
May 21, 2013 | Getting Social, Speaking Our Minds
50% of direct bookings were reported to have been generated originally by social media in 2012. But accurate attribution remains a very dark art and search engine algorithms...
SES San Francisco: Semantic Search – Increase Engagement...
June 26, 2012 | Speaking Our Minds
Google is making a big move toward semantic search results. Sit in on this session by our President and Founder, Benu Aggawal as she explains how and why to change your content,...
Optimizing for Local Search – Interview with Mike...
June 8, 2012 | Speaking Our Minds, Web Design and Promotion
At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest...
How Personas Help Understand Search Intent
At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI....
Industrial Strength SEO & Analytics Power Tools
March 2, 2012 | Speaking Our Minds, Web Design and Promotion
There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a...
What Can I Do to Improve the Performance of My PPC Campaigns?
March 1, 2012 | Speaking Our Minds
What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC...
Schema.org & Meta Tagging Best Practices
March 1, 2012 | Speaking Our Minds
Panelists discuss rel=author tag and its implementation across wide array of sites. With HTML5 semantic web is now a reality and thus it is of paramount importance enhance your...
Retargeting & Remarketing: The New Behavioral Ads
March 1, 2012 | Speaking Our Minds
The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value....
Interview with Google’s Matt Cutts – Search Trends...
November 14, 2011 | Speaking Our Minds
At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while...
Interview with Danny Sullivan – Search Trends for 2012
November 14, 2011 | Speaking Our Minds
Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and...