Why You Should Bid on Your Brand Name
February 24, 2012 |
Web Design and Promotion
Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain...
How to Combat Fake Reviews While Managing Online Reputation
December 27, 2011 |
Getting Social
The importance of online reputation management continues to grow, and those not actively working to monitor their online reputations are doing themselves a disservice. Here are...
Making the Most of Your PPC Budget
November 29, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end...
Facebook Fans: Quality vs Quantity
November 29, 2011 |
Getting Social
An increasing number of sites offering “deals” for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at...
Interview with Danny Sullivan – Search Trends for 2012
November 14, 2011 |
Speaking Our Minds
Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and...
Top 10 Best Practices for Optimizing PPC Campaigns
October 24, 2011 |
Web Design and Promotion
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena....
360-Degree Competitor Analysis – Top 5 Areas and 5 Tools
September 21, 2011 |
Web Design and Promotion
The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal...
How to Optimize QR Codes for Hotels
September 21, 2011 |
Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
Measuring Profit & ROI Across Channels
August 24, 2011 |
Digital Marketing Analytics
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
Sustainable SEO – 3 Key Factors for Success
Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for...
Google Panda Update: Quality Content is more Important than Ever
March 23, 2011 |
Conversion Best Practices, Industry News
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
Facebook Ad Tactics for Search Marketers
March 20, 2011 |
Industry News
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad...
Online Video Trending Tools
February 7, 2011 |
Getting Social
iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to...
How to Increase the Post Click Conversion Performance
November 15, 2010 |
Web Design and Promotion
Channeling traffic to your website is just the first step of locking in new customers and conversions. John Ellis, George Aspland, Janet Driscoll Miller and Brian Massey tackled...
Trends Impacting Online Search
November 12, 2010 |
Web Design and Promotion
We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike Grehan provide...
PubCon Session: Solutions to In-House SEO, PPC & Campaigns
November 11, 2010 |
Web Design and Promotion
The session “In-House SEO, PPC & Campaigns” offered tips on how best to build a team that can combine efforts to collaboratively reach marketing goals and optimize the website...
How to Hire an SEO – Salaries, Types & Titles
November 11, 2010 |
SEO
The session “How to Hire an SEO – Salaries, Types, and Titles” helped show inside information to the SEO industry and the ideal SEO...
Are You Ready for Mobile?
June 16, 2010 |
Getting Social
iPhones have revolutionized mobile web surf¬ing and continue to drive more consumers to use mobile devices for browsing the Internet. As more and more consumers depend on mobile...
Real Time Search and Major Search Engines
March 11, 2010 |
Web Design and Promotion
Real time search getting greater prominence as people seeking more real time results over traditional search. With more and more people getting hooked on twitter and facebook,...
SEO Keyword Research: Beyond the Ordinary
March 11, 2010 |
SEO
At SMX West 2010 this year, the session “Keyword Research: Beyond the Ordinary” offered insights on latest tricks and tips to maximize your traffic through SEO / PPC keyword...
Paid Search Bullseye! Reaching and Closing Your Ultimate
March 5, 2010 |
Web Design and Promotion
Marketing 101 tells us that the most effective marketing campaigns are the ones targeted to specific market segments. For Internet marketing, that means doing keyword research,...
The Best Tactics in Landing Page Optimization
November 23, 2009 |
Web Design and Promotion
Learn about some of the best tactics in landing page optimization, brought to us by the experts at Pubcon 2009. Build the best landing page to make the biggest ROI on your paid...
The Findability Formula – Search Engine Marketing Basics
September 3, 2009 |
Web Design and Promotion
At SES San Jose, Heather Lutze shared the basic elements of search engine marketing. A great overview for those new to SEO and PPC....
Writing Killer Ad Copy, The Interactive Edition.
June 17, 2009 |
Web Design and Promotion
During SMX Advance, we attended a phenomenal session on writing killer adcopy. Session was moderated by Matt Van Wagner and speakers included Craig Danuloff from ClickEquations,...
Top 10 Items to Budget For in 2009
November 24, 2008 |
Web Design and Promotion
As you step deep into the budgeting season, here are some tips for prioritizing your ecommerce budgeting dollars. This prioritized list is based on our experience with our...
AI Is Rewriting Discovery: 11 Industry Shifts Redefining...
March 6, 2026 |
Artificial Intelligence
AI is no longer enhancing search — it is mediating discovery, evaluation, and transaction decisions, making website visits optional at...
How to Optimize for AI Overviews and AI Powered Search
July 11, 2024 |
Google Update, Search Experience Optimization
Google’s AI Overviews (formerly known as Google Search Generative Experience) started rolling out in the US from May 14. In spite of this rollout being the first...
Milestone Tech Roundup – 2024 Edition
January 16, 2024 |
Company news
Happy New Year 2024! 2023 was a transformative year in Martech and aptly dubbed “The Year of Generative AI”. It unfolded as a pivotal chapter in the realms of...
Scaling Local SEO for Multi-Location Businesses in 2023
July 11, 2023 |
Local Promotion, Local Search
Navigating the Complex Landscape of Local SEO for Multi-Location Businesses In the dynamic world of local SEO, businesses with multiple locations encounter unique challenges....
Succeeding with Google’s Helpful Content Update and Lens...
March 2, 2023 |
Google Update, Web Design and Promotion
For modern businesses, staying on top of the latest developments with Google has become vital to bringing in new customers. The search engine giant continues to look for ways to...