10 Ways to Improve Google Local Ranking
June 7, 2011 |
Web Design and Promotion
anking locally is much more critical with the evolvement of local listings across the web such as Google Places, Bing BBP, Yahoo local, and the various social media channels....
Social Media – the New Customer Service Department
June 7, 2011 |
Getting Social
In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a...
How to Socialize Your Networks
June 6, 2011 |
Getting Social
Establishing different themes in your social network can give you a competitive edge in email marketing. To gain customer attention, showing your personality through socializing...
How to Measure Success of Your Social Media Campaign
April 29, 2011 |
Digital Marketing Analytics, Getting Social
In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...
How to increase Likes, Fans and Followers
April 26, 2011 |
Getting Social
Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a...
Facebook & Twitter: The new Paradigm of SEO
April 26, 2011 |
Getting Social, Web Design and Promotion
Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are...
Focus on Conversions and Not Clicks
April 26, 2011 |
Web Design and Promotion
Conversion is more important than clicks when drawing conclusions about the paid search...
Checklist for a Quality Link
April 26, 2011 |
Web Design and Promotion
Link building can have a strong and positive effect on search engine optimization efforts. As algorithms for the major search engines change, it's important to stay on top of the...
Mobile Paid Search – Don’t Wait!
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Facebook PPC Campaigns
Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...